Marketing Chapter 8 Exam

Question 1

In today's business environment, ____ is the method of choice for fast, informal communication.

Accepted Answer

email

Question 2

If a phone rings during a meeting, this ____ may interfere with your ability to listen.

Accepted Answer

distraction

Question 3

What is the first strategy for improving reading ability?

Accepted Answer

focus your mind

Question 4

Ways through which messages are carried

Accepted Answer

channels

Question 5

A written record of decisions made at the last meeting

Accepted Answer

minutes

Question 6

How might you provide feedback to demonstrate that you understand a message?

Accepted Answer

summarize your understanding

Question 7

The location where communication takes place is called the _____.

Accepted Answer

setting

Question 8

Things that compete with a message

Accepted Answer

distractions

Question 9

Specialized vocabulary used by a particular group

Accepted Answer

jargon

Question 10

In business, email, IM, and texting has replaced the use of _____, a brief written statement.

Accepted Answer

memos

Question 11

A proportion of membership of a group

Accepted Answer

quorom

Question 12

Building your vocabulary can improve your _____ skill.

Accepted Answer

reading

Question 13

The best way to persuade someone is determine the need and then discuss how to meet the need.

Accepted Answer

True

Question 14

Body language and eye contact

Accepted Answer

non-verbal cues

Question 15

When you get instructions from your teacher, you might nod your head to provide _____.

Accepted Answer

feedback

Question 16

To list several items in order

Accepted Answer

enumerate

Question 17

An important part of most aspects of business is the ability to _____ effectively.

Accepted Answer

speak

Question 18

Listening is an active physical process.

Accepted Answer

False

Question 19

An office supply salesman describes to a client how their file cabinets meet the client's need.

Accepted Answer

persuade

Question 20

Three things to know before writing; the audience, the subject, and the _____ of the message.

Accepted Answer

purpose

Question 21

Staying focused on a subject being discussed is not always essential for listening.

Accepted Answer

False

Question 22

When an HR rep explains company's health plan to employees, what might be their purpose?

Accepted Answer

to inform

Question 23

The receiver's response to a message

Accepted Answer

feedback

Question 24

Techniques for reading are similar to those for effective listening.

Accepted Answer

True

Question 25

Feedback allows for clarification and understanding during a conversation.

Accepted Answer

True

Question 26

A statement accepted as true by most people

Accepted Answer

generalization

Question 27

A bias against a speaker's opinion

Accepted Answer

emotional block

Question 28

What is a word for an emotional barrier that prevents a listening from understanding?

Accepted Answer

bias

Marketing Chapter 8 Exam

Questions 28

Marketing Chapter 8 Exam

Questions 28