Understanding Media & Culture Chapters 6, 7 & 8

Question 1

The popularity of [Frank] Sinatra and his contemporaries revealed which untapped market:

Accepted Answer

teenagers

Question 2

____________________ was the first true rock and roll icon

Accepted Answer

Elvis Presley

Question 3

__________________ was the first major box-office hit.

Accepted Answer

The Great Train Robbery, 1903

Question 4

A radio station format is a template that determines________________ .

Accepted Answer

the type of music played

Question 5

The primary reason for the drastic decline in revenue from music sales in 2009 is:

Accepted Answer

digital music

Question 6

D.W. Griffith developed all the following techniques to heighten the film’s drama, EXCEPT _____

Accepted Answer

sound

Question 7

It was the ________________ ’s popularity that established film as a mass entertainment medium.

Accepted Answer

nickelodeon

Question 8

The main focus of early network programming was which one of the following:

Accepted Answer

music

Question 9

Cultural influences on music include the following factors except _________________

Accepted Answer

none of these

Question 10

Which of the following statements about radio consolidation is false?

Accepted Answer

it has created less predictability and more variety

Question 11

The adoption of __________ by most households in the 1980s reduced audiences at movie theaters.

Accepted Answer

the VCR

Question 12

By the late 1930s, the popularity of radio news broadcasts had ____________ that of newspapers.

Accepted Answer

surpassed

Questions 12