SEM2 Benchmark Spring 2019

Question 1

What situation might a business increase the percentage of sales allocated to its promo budget?

Accepted Answer

Competitors are spending more.

Question 2

NHL, NFL, and CFL are investing in the development of youth sports to achieve which goal?

Accepted Answer

Attract more fans

Question 3

1 reason that premium seating is a growing trend is because it is which type of source?

Accepted Answer

Revenues

Question 4

Who do athletes sometimes hire to help them organize charity tournaments?

Accepted Answer

Marketing firms

Question 5

No association with Olympics, commercial congratulating gold medalist. This is an example of?

Accepted Answer

Ambush marketing

Question 6

Copies of questionnaires and interview forms are included in which part of a marketing report?

Accepted Answer

Appendix

Question 7

When preparing a sponsorship agreement, it is important to include info concerning what?

Accepted Answer

Marketing rights

Question 8

Who would most likely be contacted when seeking sponsorship for an upcoming auto race?

Accepted Answer

Related businesses

Question 9

Greatest challenge for US companies when developing a plan to sell movies in foreign countries?

Accepted Answer

Uncertainty about government policies

Question 10

When writing a proposal for a potential sponsor, marketers should emphasize value and what else

Accepted Answer

Benefits

Question 11

What's the primary factor that marketers consider when allocating funds to the promo budget?

Accepted Answer

Promotional mix

Question 12

1 of the main portions of a mkt report describes the research methods and what other component?

Accepted Answer

Data collection procedures

Question 13

What is the best way to present a proposal to potential sponsor companies?

Accepted Answer

In person

Question 14

A sponsorship agreement between a sports team and a local business should include what?

Accepted Answer

Benefits for both parties

Question 15

An important part of negotiating a sponsorship contract involves the sponsor agreeing on what?

Accepted Answer

Fee and payment schedule

Question 16

Salaries and contracts are issues that create conflicts between sports’ leagues and who?

Accepted Answer

Associations of players

Question 17

Which is the main characteristic of a full-service advertising agency?

Accepted Answer

It does not limit its services to promotion

Question 18

Organizations need to build positive relationships with the media because they have what?

Accepted Answer

The means to spread news to the masses

Question 19

Which is an unacceptable place to use an athlete’s or celebrity’s identity without permission?

Accepted Answer

On a company’s advertisements

Question 20

Which is an activity that agents perform on behalf of the athletes they represent?

Accepted Answer

Various contract negotiations

Question 21

Businesses collect mkt info from other sources to find out what is happening in which area?

Accepted Answer

External environment

Question 22

What might a business lose if it fails to inform employees about the goods being promoted?

Accepted Answer

Sales

Question 23

Companies sponsor organizations with traits that they want consumers to associate with them.

Accepted Answer

Public relations

Question 24

Cheapest way for a youth-soccer-camp director to locate organizations that offer grant money?

Accepted Answer

Conduct online research

Question 25

A business coordinates its ads, merchandise, and events in order to accomplish which goal?

Accepted Answer

Attract customers

Question 26

Which is an unfair, anticompetitive trade practice in sports or event marketing?

Accepted Answer

Trademark infringement

Question 27

Example of sales promotion using an event to increase attendance rates at a pro baseball game?

Accepted Answer

Autographed baseballs are given to the first 100 attendees

Question 28

An event organizer is most likely to receive a grant if the event pertains to which outcome?

Accepted Answer

Benefits the community

Question 29

What should businesses try to achieve when manipulating data for information analysis?

Accepted Answer

Accurate interpretation

Question 30

What should every sports organization do before registering a trademark?

Accepted Answer

Conduct a trademark search for conflicting or similar marks

Question 31

A sports or event organization facilitates goodwill through which action?

Accepted Answer

Providing efficient, ongoing service

Question 32

Which is a true statement about ambush marketing?

Accepted Answer

Questionable way to connect a non-sponsor with an event

Question 33

One of the benefits to a business using an advertising agency is due to which situation?

Accepted Answer

Agency has an objective view of the marketplace

Question 34

When deciding to sell products located in another country, one should consider which situation?

Accepted Answer

Trade restrictions

Question 35

Obtaining the right to name a sport or event is often one of the objectives of which component?

Accepted Answer

Sponsorship

Question 36

Why should sports or event marketers develop proof-of-performance packages for sponsors?

Accepted Answer

To help sponsors justify the investment

Question 37

Bo called the company and asked if there were any questions or concerns about the proposal.

Accepted Answer

She followed up with the potential client.

Question 38

Businesses often collect marketing information from customers in order to learn how to do what?

Accepted Answer

Sell best in certain locations

Question 39

Players may vote to ___________ if players' union and owners cannot reach an agreement.

Accepted Answer

Go on strike

Question 40

Which is an example of a governing body in the sports industry?

Accepted Answer

International Olympic Committee

Question 41

Portion of the license agreement specifying the beginning and ending dates of the contract?

Accepted Answer

Term

Question 42

Which is useful marketing info that a business might obtain by analyzing a customer database?

Accepted Answer

Average married homeowner earning $50,000 a year

Question 43

When a venue is important to sell, it is part of which component?

Accepted Answer

Product

Question 44

Which is an example of a viral marketing strategy?

Accepted Answer

Email asks the receiver to forward the message to 10 friends

Question 45

Which type of sponsorship objective involves bartering for goods and services?

Accepted Answer

Cost avoidance

Question 46

Primary objective of developing public-relations strategies is to complete which activity?

Accepted Answer

Establish a feeling of goodwill with all of the fan bases

Question 47

Sponsorship potential is identified by the company’s sponsorship history and understanding what

Accepted Answer

sponsorship objectives

Question 48

A business that uses ads to attract customer interest should use displays to accomplish what?

Accepted Answer

Reinforce interest

Question 49

Sending newsletters and providing benefits are ways that event organizers can accomplish what?

Accepted Answer

Service their sponsors

Question 50

What part of a mkt-research report would be mentioned only briefly in an oral presentation?

Accepted Answer

Research methods

SEM2 Benchmark Spring 2019

Questions 50

SEM2 Benchmark Spring 2019

Questions 50