3.01 Vocabulary POB

Amount of money available to the business after all costs and expenses have been paid

Response

Record actions of consumers

Designing developing maintaining improving and acquiring products and services that meet needs

Reduction from the original selling price

Well known final business in indirect channel for consumer products. Offer a range of products 

Ongoing program of non paid and paid communications to favorably influence public opinion

A company's plan to achieve its goals.

A specific set of questions directed to consumers.

Communication used to inform persuade or remind

Exchange of information so there is common understanding among all participants

All of operating the business that are associated with the product

Preparing information to be communicated

Non paid promotional communication presented by the media

Route a product follows, business involved in moving product from producer to final consumer

Protection and security for product before use

Everyone gets same common message

availability must match demand, will only last for certain amount of time when it can be used

Difference between the selling price and the product costs

Determining the value of products and services.

Involves determining best ways for customers to obtain and use products

Direct selling to assess needs and assist

Provides a unique ID for company's production

company will replace, repair, refund. builds confidence with consumers

Everything a business offers to satisfy a customer's needs.