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Mass Semester 2-Exam 5 Flashcards | StudBud
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Mass Semester 2-Exam 5
Mass Semester 2-Exam 5
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Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
In order, what are the 4 steps of the therapeutic procedure?
assessment, planning, evaluation, performance
assessment, planning, performance, evaluation
performance, assessment, evaluation, planning
planning, assessment, performance, evaluation
2
Which of the following best describes Psychographics?
age, gender, income, and educational level
statistics about mental health of potential clients
second tier of Maslow's Hierarchy of Needs
special inerest activities and cultural involvement
3
What is the best way to reward loyal clients and create ways to increase their session frequencies affordably?
publicity campaigns
incentive programs
client surveys
customer service plans
4
The gala aponeurotica forms the bridge between which two muscle bellies?
frontalis & zygomaticus
frontalis & masseter
frontalis & occipitalis
temporalis & masseter
5
Most often utilized when a prospective alliance has a buffer person such as a nurse, assistant, or office manager.
side-door approach
front-door approach
direct approach
informal approach
6
Which two muscles attach from the anterior surface of the cervical vertebrae to the occiput and atlas?
omohyoid & sternothyroid
digastric & longus colli
longus colli & longus capitis
omohyoid & longus capitis
7
Which of the following marketing activity best describes community relations?
getting media coverage by being interviewed by a television station
paying indirectly for visibility by printing business cards
providing goodwill by sponsoring an "adopt a highway" activity
paying directly for visibility by placing a listing in a local newspaper
8
Percentage of time a practitioner should spend in marketing if starting a new practice or trying to increase client base
10%
50%
75%
15%
9
Which of these is the most important thing a practitioner can share with his clients when promoting his practice?
benefits
services
features
education
10
Which of the following factors is the most important in determining whether other businesses are competitors?
charge very similar rates
are located within 2 miles of each other
offer the same service to the same target market
have an established reputation
11
Service includes pampering the client, luxurious environment, and supporting client's wellbeing outside of session?
minimal
exceptional
good
median
12
Which scalene is difficult to distinguish from surrounding muscle bellies?
anterior
middle
posterior
none of these
13
The pain scale is:
objective
not necessary
subjective
none
14
Which muscle attaches to the frontal, temporal, and parietal bones?
temporalis
buccinator
zygomaticus
masseter
15
What term does age, income level, occupation, gender, and education level describe?
psychographics
demographics
statistics
statistics
16
On average it costs_____times as much money and_____times the effort in getting a new client as retaining one.
4, 2
3, 6
2, 2
6, 3
17
Client acknowledges they have received and understand the nature/extent of services they are about to receive. Form?
assessment
evaluation
medical history verification
informed consent
18
What follow-up method can greatly increase the effectiveness to direct mail letters?
email the same material
survey questionnaire
second mailing of the same material
telephone call
19
Of the below, what is the best plan of action to set yourself apart from other practitioners?
choose different target markets
move office to a new location
offer additional services
expand office hours
20
What percentage of clients will not return if unhappy with any aspect of a practitioner's service?
72%
91%
85%
63%
21
Medication that the client is taking will be listed under what form?
Medical History Form
Policy & Procedure Form
Medical Release Form
none of these
22
Which muscle is a contralateral rotator of the head?
longus colli
sternocleidomastoid
masseter
temporalis
23
Which of the items listed below are parts of a presentation design?
promotion, logistics, follow-up
purpose, opening, body, conclusion
request, repeat, reward, reciprocate
front-door, back-door, side-door
24
Which of the following best identifies the key element of brochures and business cards?
appeal to the practitioners target market
appeal to the practitioners aesthetic sense
be printed in full color, using high-quality paper
look as though they were designed by an advertising agency
25
Which of the following terms best describes an aspect that makes someone unique to the media?
status
expert
hook
pitch
26
Which of the following marketing activity best describes promotion?
paying directly for visibility by placing a listing in a local newspaper
getting media coverage by being interviewed by a television station
paying indirectly for visibility by printing business cards
providing goodwill by sponsoring an "adopt a highway" activity
27
Which method will reach the widest audience when advertising?
radio
television
classified ads
coupons
28
What is the most effective and least costly marketing tool?
gift certificates
business cards
website
signage
29
People tend to trust a branded website over social media for information.
True
False
30
What step of the therapeutic procedure is the following description: Examines the outcome of the session.
planning
assessment
evaluation
performance