FACS Essentials Chapter 13 Exam Review

What is the primary advantage to shopping in department stores?

Where might you find a coupon for $10 off on a smartphone?

A(n) ____ ad tries to convince consumers that everyone else is already buying & enjoying the product, & they should too.

The bold print in ads often gives details that limit the special offers being promoted.

When a celebrity recommends a particular product, you should keep in mind that he/she is probably being paid to do so.

Which of these is not a place you would go if you wanted to purchase a secondhand sofa?

A catchy tune that praises the crunchiness of a new potato chip is an example of a(n) ____________________.

It is illegal for advertisers to make vague claims that may be technically true but are really meaningless.

What type of advertising is usually in the form of letters, brochures, catalogs, or coupon booklets?

Warehouse clubs often sell products in bulk, or large quantities.

. Ads in newspapers generally reach a wider national audience than ads in magazines.

Which of these is not an important consideration when evaluating ads?

One way to avoid impulse buying is to take extra money with you when shopping in case you run into any good buys.

An ad that says, “Doctors agree that...” is making an appeal on the basis of what?

Department stores specialize in selling discounted goods from a single manufacturer.

When u fill out & mail in a form to get back part of the price of a product u just purchased, you aregetting a(n) _____.

When you go to the Yahoo home page, an ad for a new car appears at the side of the screen. What type of ad is this?

All advertising, whether it's meant to sell or promote a cause, is designed to influence people’s opinions and behavior.

Why might you choose to purchase a television from an e-commerce site rather than at a discount store?

A series of Internet, magazine, & tv ads made to get ppl to buy a new product is referred to as an advertising______.

A well-known golfer creates a 30-second ad in which she praises a specific brand of golf clubs. What is this called?

If you think an ad is deceptive, you can report it to the Federal Trade Commission

An ad states that the competition’s printer is poorly made & more difficult to use than their printer. What is this?

Among the techniques advertisers use to persuade consumers to buy their products are positive images and hidden fears.

What is the main reason that ads during major sports events usually more expensive than other ads?

When celebrities endorse a product based on their personal experiences, they are making a(n) ____________________.

A store adv. a washing machine for $499. But in store they say they are out of that model & tries to sell you a $649 one

Most advertising is meant to appeal to retail store managers.

Infomercials are designed to seem like regular programming, such as a talk show or news program.

A company advertises that its face cream prevents wrinkles, when in fact all it does is soften skin. What is this?

U bought from an auction site & didn't realize U were going to be charged $5 shipping; this is an example of a ___ cost

When evaluating ads, it is important to separate emotional appeals and opinions from facts.

Which of these is an example of a hidden cost that you might encounter?

Once consumers are aware of ad techniques, they can ___ ads to determine how the ads are trying to manipulate them.

What is the purpose of the Federal Trade Commission?

How can you avoid impulse buying?

The purpose of ____________________ is to persuade consumers to choose one good or service over another.

When you receive in the mail a coupon for a discount on a product, this is an example of ____________ mail advertising.

You watch a show that shows the advantage of a food processor, has praise from customers, & encourages you to buy one.

Each advertisement placed on radio and television generally lasts two to three minutes.

An ad emphasizes that a deodorant is the strongest on the market & prevents sweating under any conditions. What is this?

What type of warranty gives protection that is provided by state law, rather than by the manufacturer or seller?

Sarah has just moved into her own apt & is looking for bargain groceries. Why Shouldn't she shop at a warehouse store?

Billboards, neon signs, and posters plastered on the sides of buses and buildings are examples of ______ advertising.

. Advertising rarely increases the cost of a product because it is such a small part of the entire retail price.