What is a good way to ensure sensitive information is not leaked to the public prior to a campaign launch?

Use clear policies and procedures for who can access campaign information

A very short blog, usually with lots of updates

What is a disadvantage of a business using social media?

A company's reputation can be damaged fast through negative comments

What is crowdshaping?

Reacting to data and making changes to the situation in real-time

Terms and conditions often allow your personal data to be used. What is an unethical use of personal information?

Use info about a user to try and sell them things from other businesses

What is a call to action?

A button or link to have people sign up/make a purchase/do something

A business owner uses his personal social media to comment on controversial topics. Can this also damage the business?

Yes an owner can damage the reputation of the business on personal accounts

What is return of investment (ROI)?

Calculating what was spent on paid advertising versus money from sales

What is one way to help people get more involved with a company outside of just sales?

Create official Facebook events for users to attend

Before analyzing a social media campaign, what should be done first?

Audit current social media and determine the goals of using social media

What is a good way to monitor social media threats and risks?

Always monitor accounts and create reports to assess risk and how to handle

What should a business look for when hiring an influencer?

Their promotion, sharing, and user engagement

How should negative comments on social media be handled?

Respond to each post and let them know someone is addressing the issue

How can you select the best platform for social media?

Consider the platform your target audience uses most

What is one way a business can handle being too busy to manage multiple social media platforms?

Add placeholders and link users to the platform/website updated most

To be a part of a primary persona, the customer should be interested in the product, and have ____________

The ability to afford the product

What is data exploration?

When a company uses statistics to predict user behavior

What is a benefit of a live streaming event?

It appeals to live and virtual followers and can make events interactive

When selecting an influencer, what is centrality?

How important the person is within a social network

What happens in a social media audit?

Your social media presence is compared to competitors

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SM Overview 2

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Questions 25

Answers

1
What is a good way to ensure sensitive information is not leaked to the public prior to a campaign launch?
It really doesn't matter if things are leaked since it's eventuality posted
Tell employees not to share or leak information
Use clear policies and procedures for who can access campaign information
Use a hidden feature found in most social media platforms
2
What is a microblog?
A very short blog, usually with lots of updates
A blog that doesn't have photos or other media
An article that was written by a guest author
A blog that is part of a much larger series, like a spinoff
3
When allowing people to post on a business social media account, what needs to be considered?
Whether they are a subscriber first
Whether the people commenting are in the target audience
Privacy violations
How often they post
4
What is a disadvantage of a business using social media?
It can be expensive to create profiles on multiple platforms
There really isn't one - social media is a benefit to every business
It doesn't appeal to all people
A company's reputation can be damaged fast through negative comments
5
What is crowdshaping?
Letting customers contribute to new business ideas
Reacting to data and making changes to the situation in real-time
Influencing a group of people through effective social media
Using the success of one campaign to guide the next
6
Terms and conditions often allow your personal data to be used. What is an unethical use of personal information?
Use info about a user to recommend products
Use info about a user to customize their social media experience
Use info about a user to send coupons and offers
Use info about a user to try and sell them things from other businesses
7
What is a call to action?
A way for business to reach out to customers
A successful sale after a campaign
A button or link to have people sign up/make a purchase/do something
A way for customers to reach out to a business
8
A business owner uses his personal social media to comment on controversial topics. Can this also damage the business?
No the posts are on a personal account not the business account
Yes an owner can damage the reputation of the business on personal accounts
9
What is return of investment (ROI)?
The length of time it takes to see a profit after paid advertising
The number of shares within a campaign versus likes/comments
Calculating what was spent on paid advertising versus money from sales
Figuring out how many new followers there are after paid advertising
10
What is one way to help people get more involved with a company outside of just sales?
Send out weekly emails
Post info about activities on a news feed
Create official Facebook events for users to attend
Send direct mailers and coupons
11
A SMART goal must be __________________.
Measurable and specific
Something to work toward for more than 6 months
Geared toward only the target audience
Achievable
12
Before analyzing a social media campaign, what should be done first?
Reach out to 15-20 followers to conduct a survey about their experience
Create a focus group to test upcoming changes to social media campaigns
Audit current social media and determine the goals of using social media
Develop a list of strategies being used by competitors
13
What is a good way to monitor social media threats and risks?
Most platforms have built in tools to use to keep information secure
Avoid using social media unless there is a direct benefit to the business
There is not much that can be done, but plan for how to handle attacks
Always monitor accounts and create reports to assess risk and how to handle
14
What should a business look for when hiring an influencer?
Other products they are promoting
Their promotion, sharing, and user engagement
Number of followers
Previous experience as an influencer
15
How should negative comments on social media be handled?
Respond to each post and let them know someone is addressing the issue
Delete the comments so others cannot see
Like the comment so people feel heard
Ignore the comments; there will always be trolls and unhappy people
16
How can you select the best platform for social media?
Use a platform that has been around for at least 2 years
Consider the platform your target audience uses most
Determine how easy it is to schedule posts
Select the platform that is trending the most
17
What is one way a business can handle being too busy to manage multiple social media platforms?
Avoid using social media until it can be handled more effectively
Post the same content on every platform
Select just one social media platform to focus on
Add placeholders and link users to the platform/website updated most
18
To be a part of a primary persona, the customer should be interested in the product, and have ____________
The ability to afford the product
The ability to share their experience about the product with others
The ability to access social media
The ability to compare that product with others
19
Offering free products or samples to get people more engaged on social media is a good practice.
Yes
No
20
What is data exploration?
When a company shares statistics with other companies
When a company uses statistics to predict user behavior
When a company gathers information from users to create a persona
When a company creates a campaign funnel to begin a new campaign
21
What is a benefit of a live streaming event?
It appeals to live and virtual followers and can make events interactive
It generates revenue the longer people watch and interact
22
If a customer learns about a company on social media, then goes to their online store to make a purchase, it is a ______
single source conversion
algorithmic conversion
mulitsource conversion
metric conversion
23
When selecting an influencer, what is centrality?
How important the person is within a social network
How often the person posts about products they are promoting
How many platforms the influencers is on
Where the influencer is located geographically
24
What happens in a social media audit?
The costs you are spending on social media are closely examined
The quality of your posts are evaluated to see if they are improving
Your social media presence is compared to competitors
Your social media is suspended and rebranded for a short period
25
Infographics and videos are also good to use on social media to help customers learn about products.
False
True

SM Overview 2 Flashcards | StudBud