Chp 3 The Sports Market

Olympic Gold Medalist (track/field), excelled in golf, one of the first woman athlete promoted

Olympic-style events for people with developmental disabilities.

Overturned in 1986, prohibited professional athletes from competing in Olympic events.

Who is the founder of Special Olympics?

Luxury-box sales rep, merch. sales rep, scriptwriter, ticket agent, group-ticket salesperson

Olympic-style games for athletes w/ disabilities. WWII veterans w/spinal-cord related injuries

Inducted into the Baseball Hall of Fame for his innovations in sports marketing.

Will be held in Milan-Cortina d'Ampezzo, Italy.

Ranked sixth among industries in size in billions of dollars.

Popular sport world-wide. Known as football outside of the U.S.

Law that bans gender discrimination in schools that receive federal funds.

Was held in Paris France

An athlete that has the will and ability to earn an income from a particular sport.

Includes all activities that sell sports, games and services to fans.

Began in 1980’s (Gen X),  nontraditional sports, daring methods of athletic competition.

Person who DOES NOT get paid to play a sport.

Governs college athletics and oversees important decisions pertaining to athletics

All the marketing activities designed to satisfy the needs and wants of sports consumers.

Any sport played by a high school, college or recreational player.

What does ESPN stand for?