Set of actual and potential buyers of a product or service

PHR 305 Pop Quiz Flashcards

1

When culture or individual personality shapes our need, we call that as our-

2

What is market?

3

Which of the following is not a partner to a pharmaceutical company for bringing greater value to customers?

4

The pharmaceutical industry is not like any other industry because-

5

Which of the following marketing management orientation concepts prioritize promotion?

6

What is market offering?

7

Partner relationship management includes working with partners in other departments of the company only.

8

How many steps are involved in the marketing process?

9

What is the goal of modern marketing?

10

The first four steps of marketing process help to-

11

Companies should try to retain which of the following types of customers?

PHR 305 Pop Quiz