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Business Communications-Chapter 8 Flashcards | StudBud

Explore/Business Communications-Chapter 8

Business Communications-Chapter 8

7 terms·StudBud Administration·43 plays

Essentials of Business Communication 10th Edition

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Questions 7

Answers

1
The closing of a persuasive request should
anticipate objections & offer counterarguments
mention a new, unrelated topic to end with fresh information
focus on direct or indirect benefits to the reader
make a specific request and motivate action
2
Direct sales letters are no longer an effective tool to sell products or services.
Sometimes
False
It Depends
True
3
Your primary goal in writing a sales message is get someone to devote attention to it.
Sometimes
True
It Depends
False
4
When selling an idea to management, try to connect your idea to saving money or other benefits.
It Depends
Sometimes
True
False
5
Effective persuaders use all of the following techniques to influence others except
expecting and overcoming resistance
emphasizing benefits to them rather than to their audience
being flexible and aiming for a mutual solution
demonstrating their knowledge and experience
6
The opening of a persuasive request should
include facts, statistics, or expert opinions
reduce resistance
capture the reader's attention and interest
include direct and indirect benefits to the reader
7
Persuasive requests are generally more effective when they are organized
chronologically
quickly
indirectly
directly