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Swiss Graphic Design Quiz Flashcards | StudBud
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Swiss Graphic Design Quiz
Swiss Graphic Design Quiz
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#graphicdesign #swissgraphicdesign #internationaltypographicstyle
Flashcards
29 cards
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Questions
29
Answers
1
What political context made the Swiss style acceptable internationally after WW2?
It's links with Nationalism
It's links with Communism
It's links with political neutrality
It's links with Fascism
2
Swiss Graphic Design was influenced by modern art movements from which period?
1920 - 1935
1910 - 1925
1900 - 1915
1890 - 1910
3
Which graphic designer introduced the ideas of functional graphic design to Switzerland?
Theo van Doesburg
Jan Tschichold
Max Ernst
Max Bill
4
What journal is said to be responsible for the international spread of the Swiss style?
Tschichold's Type Guide
The New Typography
The Rules of Functionalism
New Graphic Design
5
Which of the following influences on Swiss Graphic Design was not a modern art movement?
Futurism
De Stijl
Constructivism
Bauhaus
6
Who designed the Optima typeface?
Hermann Zapf
Theo Ballmer
Herbert Bayer
Max Meidinger
7
Which of the following modern art movements was not an influence on Swiss Graphic Design?
Art Deco
Futurism
De Stijl
Constructivism
8
What is the name of this typeface with similar characteristic s to Helvetica?
Univers
Futura
Universal Sans
Frutiger
9
What book, published in 1961, cemented Joseph Muller Brockmann's influential status?
Book Design in Switzerland
Grid Systems
Asymmetry and Negative Space
Rules of Swiss Graphic Design
10
Who was the 'New Graphic Design' journal's best known and influential editor?
Max Meidinger
Theo van Doesburg
Jan Tschichold
Joseph Muller Brockmann
11
What gave the New Graphic Design it's international appeal?
Switzerland was a popular country
It had received excellent reviews from design critics
It was published in 3 languages: French, English and German
It had a low retail cost due to advertising revenues
12
What is the name of this typeface synonymous with Swiss Graphic Design?
Akzidenz Grotesk
Helvetica
Gill Sans
Futura
13
What is the name of this Swiss typeface that has a slightly more humanist appearance?
Frutiger
Optima
Futura
Century
14
What was the name of the typeface most popular amongst the early Swiss Graphic Designers?
Akzidenz Optimum
Akzidenz Nue Sans
Akzidenz Light
Akzidenz Grotesk
15
What else was unusual about Karl Gerstner's complex grid systems?
They only worked with symmetrical layouts
They enhance the potential for negative space to be utilised
They were based on the Golden Section
They could be rotated to facilitate diagonal design layouts
16
What was the name of the second of Tschichold's influential publications?
Classic Typography
Current Typography
New Typography
Future Typography
17
Which of the following is least likely to utilise Swiss Graphic Design principles?
Editorial Design
Corporate Design
Youth Orientated Design
Public Signage System Design
18
What did Swiss Graphic Design become known as after its spread to other countries?
Functional Graphic Design
The European Style
The International Typographic Style
The Swiss Avant Garde
19
Which birthday will the Helvetica typeface be celebrating this year?
60
59
50
61
20
Who designed the Univers typeface in 1957?
Adrian Frutiger
Jan Tschichold
Max Bill
Herbert Bayer
21
What year was the Helvetica typeface introduced to the graphic design world?
1967
1947
1957
1937
22
What socio-economic change after WW2 facilitated the spread of the Swiss graphic design style?
The rise of youth culture and the leisure industries
The rise of multinational corporations
The cold war between USA and USSR
The Martial Plan to reconstruct Europe
23
Which of these principles was not included in either of Tschichold's influential publications?
The use of serif typefaces
The use of grids
The positive use of negative space
The use of asymmetrical typographic layouts
24
Which of the following was not responsible for establishing Tschichold's ideas in Switzerland?
Theo Ballmer
Ernst Keller
Max Bill
Hans Beyer
25
Karl Gerstner developed a new approach to the construction and use of the grid system based on?
The Laws of Nature
Page Proportions
Units of Typographic Measurements
Architectural Principles
26
Who designed the Helvetica typeface?
Max Meidinger
Hans Beyer
Theo Ballmer
Eric Gill
27
What type of grid is being utilised in this magazine double page spread layout?
4 column grid
5 column grid
3 column grid
2 column grid
28
Which of the following relies heavily on the influence of Swiss Graphic Design?
Fashion Design
Product Design
Games Design
Web Design
29
What was the first of Tschichold's influential publications on typography called?
Elementary Typography
Reductive typography
Fundamental Typography
Functional Typography
