Marketing Foundations

Question 1

The promotion element includes all the marketing-related ____ between the seller and the buyer.

Accepted Answer

communications

Question 2

_______ _______ is the identification and selection of markets for a business or a product.

Accepted Answer

Target Marketing

Question 3

The most important element of the marketing mix is the _______________ concept.

Accepted Answer

product

Question 4

Market ___ allows marketers to divide the total market into small, more specific groups.

Accepted Answer

segmentation

Question 5

After the ____ market is defined, marketers shape a basic product into a total product concept.

Accepted Answer

target

Question 6

_______________ includes news releases and feature stories in newspapers or on news programs.

Accepted Answer

publicity

Question 7

The purpose of _______ is to inform, persuade and remind customers about products and services.

Accepted Answer

advertising

Question 8

In business-to-business marketing, _______________ _______________ is very important

Accepted Answer

Personal selling

Question 9

______ ______ is designed to supplement the marketing mix for short periods of time.

Accepted Answer

Sales Promotion

Question 10

When marketers segment the market based purchasing power, the segmentation uses ________ level.

Accepted Answer

income

Questions 10