What is Digital Marketing

is the promotion of products or brands via electronic media

Marketing strategy results in ______.

organizational goal achievement

The marketing mix is made up of:

product, price, place and promotion

The goal of marketing is to?

meet the customer's needs and wants

Is Digital Marketing a science or an art related field?

Both, they can choose/switch the specialization

Being a wise consumer means:

Making the best decisions about products and services based on facts.

What are the two main strategies of e-mail marketing?

E-mail sequences and newsletters

A website that allows self-publishing at any time.

anyone who buys and uses products and services.

An example of Direct Marketing is...

Sending a brochure via email to customers

Strategic analysis means

Researching the business, industry and environment

What is the function of Marketing?

Increase sales/usage/profitability, Competitive advantage, Positive organisational and product image, Customer satisfaction

What is the first step to define the best marketing channel?

Define precisely what we are selling

Why are evalution and control important elements to a marketing plan?

it helps to deal with weaknesses using various strategies

A SWOT analysis is helpful because it helps a business

deal with threats and weaknesses

Marketing is ________________________

Operations and activities that a company does to promote the buying and sel

What is a marketing strategy?

Set of plans that aim to achieve a specific market objective

Objectives of digital marketing

profitable acquisition and retention of customers

What are three phases of the marketing process?

planning, implementing, control

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CULINARY MARKETING FINAL EXAMIMATION

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Answers

1
The specific activities a company performs to carry out agreed-upon marketing strategies are
marketing goals
price strategies
marketing tactics
sales goals
2
A company’s website describes its operations as shown. What is the companies marketing strategy
Cooperative
Direct marketing
Marketing board
Vertical integration
3
A marketing audit evaluates all of the following except:
Strategies
Stocks
Performance
Objectives
4
Which one is not a tool of marketing department?
Placement of the brand
Advertising and Promotional Campaigning
Marketing Research
Product Development
5
What is Digital Marketing
interupts and holds customer attention for a short time
is the promotion of products and services using Social Media
is the promotion of products or brands via electronic media
include PR, Print, Branding, Broadcast and Direct mail
6
Marketing strategy results in ______.
organizational strategic intent
organizational strategic perspective
organizational strategic fit
organizational goal achievement
7
What is the name of this famous video game for creative players?
Minecraft
The Sims
Roblox
LEGO Blocks
8
The marketing mix is made up of:
product, price, place and promotion
product, positioning, promotion and price.
positioning, people, place and promotion.
people, product, promotion and price.
9
Why You Need A Marketing Plan
System
Money
All the Above
Direction
10
The goal of marketing is to?
meet the customer's needs and wants
create employee empowerment
reduce prices
instigate competitiion
11
Marketers able to talk w/ their audience thru various social networks, social media promotes
Socialbility
Blog
Full Integration Stage
Dialogue
12
Is Digital Marketing a science or an art related field?
None
Art, it's all about creating new things
Both, they can choose/switch the specialization
Science, work only with numbers and grafics
13
Specifies the costs to implement the planned marketing tactics and promotions.
sales analysis
business description
budget
metrics
14
Which one of these is not a core standard of marketing
Pricing
Selling
Financing
Distribution
15
Being a wise consumer means:
Buying things that your friends buy
Buying only generic products.
Buying only brand name products.
Making the best decisions about products and services based on facts.
16
Which of the following topics is found in the marketing strategies section of a marketing plan?
marketing mix
sales goals
mission statement
budget
17
Due to the vast amount of marketing ______, companies that are focused on segmenting audiences spend less $ on marketing
Messages
Data
Executives
Media
18
Why is marketing important?
So people could join your business
So people can buy your business
So profits will increase
So you can lose your profit
19
What are the two main strategies of e-mail marketing?
Newsletters and Cold E-mailing
Follow-ups and E-mail stories
E-mail spamming and community management
E-mail sequences and newsletters
20
Which one of these are part of a marketing plan?
executive summary
consumers
marketing strategy
demographics
21
What is a blog?
A website that allows self-publishing at any time.
A email address.
A method to make a presentation.
A code to enter into a website.
22
The goal of a marketing audit is
to improve the firms marketing performance
to discover areas of problem or opportunity
to recommend a plan of action
All of the above
23
A consumer is
anyone who gives ratings online.
an adult over the age of 18.
a person who buys clothes.
anyone who buys and uses products and services.
24
An example of Direct Marketing is...
Sending a brochure via email to customers
Handing out flyers in the CBD
Using a sales representative to persuade customers to buy
Placing advertisements on petrol pumps
25
Digital marketing involves?
digital TV
email
all mentioned
Web
26
Strategic analysis means
Has 4 tools
Researching the industry and environment
Has 6 tools
Researching the business, industry and environment
27
What is the function of Marketing?
Increase sales/usage/profitability
Competitive advantage
Positive organisational and product image
Customer satisfaction
28
What does T stand for in the PEST Marketing Analysis?
Time
Threats
Technological
Target Market
29
Which of these is not part of the marketing mix?
Sales
Price
Place
Product
30
What is the first step to define the best marketing channel?
Defining our market's geography
Define precisely what we are selling
Defining our audience
Defining our marketing message
31
a group of similar products with slight variations in the marketing mix to meet different needs
branding
licensing
product line
product assortment
32
The situation analysis is basically
PEST
marketing strategy
SWOT
environmental scan
33
Why are evalution and control important elements to a marketing plan?
it corrects all the marketing plan problems
it shows how much should be spent
it identifies the target market
it helps to deal with weaknesses using various strategies
34
Specific group of consumers that an organization selects as the focus of its marketing plan
Market
Demographics
Target Market
Channel of distribution
35
Which of these is NOT one of the 5 Core Marketing Concepts?
Added Value
Value Satisfaction & Quality
Products & Services
Human Needs, Wants & Demands
36
Online marketing is more and more useful because of the development of
Trade marketing
Internet
Traditional market
Books
37
Although separate concepts, these are often used together.
Pricing and People
Programs and Packages
Product and Place
Promotions and People
38
A SWOT analysis is helpful because it helps a business
analyze corporate decision making strategies
add pressure to political decisions
deal with threats and weaknesses
choose an effective management team
39
Marketing is ________________________
Operations and activities that a company does to promote the buying and sel
Your current client base.
The coordination of goods to customers.
Shipping and receiving
40
Which of the following is the most recent stage of marketing evolution?
Marketing department era
Production era
Social/mobile era
Sales era
41
What is a marketing strategy?
Set of plans that aim to achieve a specific market objective
Set of plans that aim to oppose a specific market objective
When a business does something
It is when a business decides on which market to enter
42
The management, marketing restaurants & food services, lodging, attractions, events and travel.
Human Services
Hospitality & Tourism
Information Technology
Marketing
43
what is the major focus of the marketing concept
pickel
staff
money
customer
44
Which of these is a disadvantage of buying clothes online? (D-C)
you cannot try before you buy
you can shop 24/7
you can compare prices
you can read reviews of the dress from other customers
45
Objectives of digital marketing
profitable acquisition and retention of customers
just to know the customer behavior
increase market share
Sales
46
Simple, clear statement of the results to be achieved by marketing efforts.
market analysis
marketing goal
marketing mix
target market
47
Why is marketing important?
So people could join your business
So people can buy your business
So you can lose your profit
So profits will increase
48
In a marketing plan, which component provides an overview of the plan?
SWOT analysis
Introduction
Executive Summary
Mission Statement
49
What are the steps of marketing research?
all of the above
data preparation
determining what approach to take
formulation of research
50
What are three phases of the marketing process?
planning, production, packaging
planning, using, evaluating
organizing, selling, profitizing
planning, implementing, control
51
Which of these is one of the P's of marketing
Picture
Pesos
Promotion
Production
52
The following are marketing orientations except
Relationship marketing
Holistic Marketing
Societal Marketing concept
Marketing strategy concept
53
According to the marketing concept, which option shows company commitment?
Leaving marketing to marketing department
Pricing a product to maximize profitability per item.
Teaching marketing to college marketing students
Setting aside funds to research what consumers want
54
What are the 4P's of marketing?
Product, Prize, Place and Pizza
Product, Place, Price and Promotion
Product, Place, Production and Price
Promotion, Produce, Proposal and Project
55
A plan to achieve the marketing objectives using a given level of resources
Marketing target
Marketing Strategy
Marketing plan
Marketing Summary
56
Which of these is a feature of viral marketing? (B)
spreads specific consumer
spreads quickly
good comment
un memorable content
57
4. Which is not of eight major functions of marketing?
Supplying
Transporting
Risk taking
Financing
58
The development of one marketing mix for a specific product.
buying motive
market segmentation
target marketing
mass marketing
59
Which are the general areas a digital marketing professional is likely to touch on during his career?
E-commerce
Web design
Interactive technology
Copywriting and editing
60
Which of these can not be used for payment on online websites?
gift vouchers
check
credit card
debit card
61
What is Marketing?
The action of promoting and selling products or service
A cult
A place in austria
Coming up with an idea
62
A PEST analysis is
Potential, economic, smart, timely
Potential, effective, smart, technological
Political, effective, stylish, timely
Political, economic, social, technological
63
Choose one or more characteristics of a job in digital marketing
Creativity
Versatility
Indepencence
Flexibility
64
Define Marketing Mix
key decision that doesn't affect the marketing of a product
The equilibrium price of inventory within a business
marketing activites that involve baking
4 key decisions that are important for effective marketing
65
What is MARKETING?
Process of identifying anticipating and satisfying customers
Advertise
Go shopping for provisions
Offer for sale
66
What gives an author exclusive rights to their own creative works?
public domain
copyright
public rights
trademark
67
Which step of the consumer buying process can be impacted by customer satisfaction?
Evaluation of alternatives
Postpurchase Behavior
Purchase Decision
Need recognition
68
SWOT analysis stands for
Strengths, Weaknesses, Opportunities, and Threats
Strengths, Weakness, Openings, Threats
Special, Weapon, and Threats
Social-cultural, Wins, Open, Two
69
Which of these is not an advantage of buying and selling goods online?
you can pay for goods in a variety of different ways
you have to wait for delivery possibly a few days
you can buy and sell from the comfort of your home
you can buy it now or win via an auction
70
What marketing career catches customers attention, inform them of products and persuade them?
Advertising
Public Relation
Marketing research
Product Management
71
An example of marketing information management would be
Labeling
Collecting data
Advertising
Marketing channels
72
The marketing activity that deals with logos, slogans, and trademarks is
packaging
research
branding
storage
73
When creating a creative arc for a marketing campaign, you should
Choose what tactics you will use for delivery
Draw stick figures of your marketing personas
Create a script
Roughly plan creative for each stage of the campaign
74
Why You Need A Marketing Plan
Direction
System
Money
All the Above
75
What does P stand for in a Marketing PEST Analysis
Political
Psychographics
Performance standard
Price Point
76
What does the "S" stand for in PEST Analysis?
Strategy
Support
Strength
Social
77
Digital Marketing is better than Traditional marketing because...
We can be less cost-effective
We can target a larger amounts of users
We can acquire less data on users
We can track and understand user behaviour
78
What Are The Four Segmentation's In Marketing?
Demographic, Geographic, Behavioral, Psychographic
Selling, Marketing, Pricing, Distribution
Price, Promotion, Place, Product
Money, Money, Money, Money
79
Expectations that reflect a marketing plans objectives are
performance standards
SMART goals
strategies
marketing mix
80
The Marketing Mix is also known as...
Marketing Combo
The 4 P's
Mapping
The 2 P's
81
Benefits of using Social Entertainment for brands include?
Word of Mouth communication
Stronger relationships
All of the above
Encourages Interaction
82
An inexpensive form of marketing, however, unsold product needs to be stored by the producer.
direct marketing
contract sales
auction plus
marketing board
83
Which social media network is the most important for marketers according to a 2017 survey?
LinkedIn
Twitter
Instagram
Facebook
84
Which part of the marketing mix deals with marketing channels?
Product
Price
Promotion
Place
85
What does S stand for in the PEST Marketing Analysis?
Segmented Market
Socio-Cultural
Specialization
Strengths
86
What is a good source of consumer information?
Family
Consumer Reports
Social Media
Friends
87
Which is not an advantage of closing a shop and only selling online? (B)
can reach new markets
need to employ more staff
can base business anywhere wanted
less overheads, less staff
88
Which is NOT part of a PEST Analysis
Political
Economic
Social
Transport
89
What is marketing mix?
All the activities which go into marketing a product/service.
Is a term which is used to buy different prodcuts.
Is a term which is used to describe all the types of businesses.
Is a term which is used to promote different prodcuts.
90
The marketing mix is composed of...
4 Ts
4 Bs
4 Ps
4 Cs
91
Which one is a paid form of digital marketing?
message board
blog
social media
banner ad
92
What is one benefit from marketing?
helps you build authority
all above
strategy development
increases visibility of your brand
93
The online presence, which comprises the different forms of online media controlled by a company, is also known as:
Consumer journey
Paid media.
Owned media
Digital media.
94
When demonstrating a product, the best choice of digital marketing would be
email
SEO
Youtube
Facebook
95
Is it worth to have knowledge in digital marketing if you are an entrepreneur?
No, you should learn business management
Not sure
Yes, you should understand how to promote your own business
Yes, everybody is online and I can reach easily my clients
96
Mass marketing is
focuses on attitudes toward products/services.
info that can be measured such as age and gender.
divides markets into physical locations.
an attempt to appeal a large group of consumers.
97
What are the four P's of marketing mix?
Problem, Procedure, Payment, Production
Product, Place, Price, Promotion
Product, Place, Price, Problem
Payment, Problem, Power, Promtion
98
Which of the following are characteristics of an effective marketing strategy?
All answers are correct.
Its marketing mix choices focus on target markets.
It focuses on competitive advantage.
It takes the customers' needs and wants into account.
99
What are your rights as a consumer?
right to vote
free speech
to use product all up and return container to store complaining
information, protection, and to complain
100
Characterize the ethics in marketing communications with 4 words
Honesty, Integrity, Honor, Virtue
Uprightness, Mobility, Distinctiveness, Glory
Morality, Politeness, Nobility, Dignity
Respect, Honesty, Nobility, Performance

CULINARY MARKETING FINAL EXAMIMATION Flashcards | StudBud