What does 'conversion' mean?

Turning visitors into paying customers

What's a 'squeeze page'?

A landing page designed to capture a visitor's email or contact details

What word is the term marketing derived from?

Mercatus, meaning 'market-place' or 'merchant' in Latin

What's 'Evergreen Content'?

Content that remains relevant over time

A package with information about your brand for journalists

What's the primary goal of influencer marketing?

To use trusted personalities to promote a brand

What's a marketer's worst nightmare?

When your boss says: “Let’s make it pop more”

What car is Lotte driving?

A Fiat 500, cause she would like to be Italian

What’s an example of earned media?

A newspaper mentions your company for free

Why does a LinkedIn Video needs subtitles?

Because most users watch videos with sound off

What does ‘Bounce Rate’ measure?

The percentage of visitors who leave after viewing one page

What's 'A/B testing' used for?

Comparing two versions of a content piece to see which performs better

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Marketing Essentials 🌈

25 termsStudBud Administration14 plays

Test your knowledge on key concepts and strategies in the world of marketing

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Questions 25

Answers

1
Which of these factors affects website SEO the most?
Colour scheme
Page load speed
Number of social media shares
Number of images
2
What does 'conversion' mean?
Turning likes into magical marketing energy
The process of increasing your social media followers
Turning visitors into paying customers
When a customer physically transforms into a loyal buyer
3
What does 'SEO' stand for?
Site Experience Obstacles
Social Efficiency Overview
Sales Enablement Outreach
Search Engine Optimisation
4
What's the term for unusual marketing stunts/campaigns?
Ninja Marketing
Guerrilla Marketing
Monkey Marketing
Jungle Marketing
5
What's a 'squeeze page'?
A hidden page accessible only with a password
A webpage that compresses images to save space
A landing page designed to capture a visitor's email or contact details
A page that puts pressure on visitors to buy immediately
6
Which of these is NOT a common email marketing metric?
Unsubscribe Rate
Click-Through Rate
Open Rate
Engagement Rate
7
Which country has Giulia not visited yet in 2025?
Mexico
Austria
Morocco
Belgium
8
What does 'PPC' stand for?
Pizza & Pasta Company
Pay-Per-Click
Personalized Product Campaign
People Pushing Content
9
What word is the term marketing derived from?
Mercatus, meaning 'market-place' or 'merchant' in Latin
Marcher, meaning 'to walk fast' in French
Maketos, meaning 'to make it happen' in Ancient Greek
Marke, meaning 'to sell sheep' in Old English
10
What's 'Evergreen Content'?
Seasonal content that comes back every year
Content that requires constant updates to stay relevant
Content that remains relevant over time
Content that get's outdated immediately
11
Which company will join us for next week's MobieTalks?
Proximus
Skins
Via Outlets
Dampshop
12
What does 'USP' stand for?
Ultimate Sales Pitch
Universal Service Policy
Unreliable Server Performance
Unique Selling Proposition
13
What's a media kit?
A package with information about your brand for journalists
A folder filled with press clippings
A budget to pay for advertisements
A promotional item to give at events
14
What's the name of our LinkedIn Newsletter?
The Performance Playbook
The Champion Chronicles
The Learning Lasagna
The Backstage Bubble
15
What's the name of the bakery in Italy that Stefania is helping with marketing activities?
Forno Fornaroli
Dolci di Diego
Il Dolce Cortile
Obicà
16
What's the name of Stef's favorite football club?
None of the above.
Royal Sporting Club Anderlecht
Club Brugge
Racing Genk
17
What's the primary goal of influencer marketing?
To make influencers work a real 9-5 job
To start an online debate about pineapple on pizza 🍕
To get celebrities to talk about your product for free
To use trusted personalities to promote a brand
18
What's a marketer's worst nightmare?
Marketers never sleep, so no nightmares
A coffee shortage
When your boss says: “Let’s make it pop more”
When a campaign goes viral for the wrong reasons
19
What car is Lotte driving?
She does everything by bike and public transport.
A BMW, like almost all Italians living in Genk.
A Fiat 500, cause she would like to be Italian
A Prius, she is an eco-friendly girl.
20
What’s an example of earned media?
A newspaper mentions your company for free
Your company’s sponsorship of an event
A paid influencer’s product review
A Facebook ad you pay for
21
What's written on Laura's coffee mug?
Non è la fine del mondo, ma quasi.
Odio tutti.
World’s Best Manager.
Coffee first, emails later.
22
Why does a LinkedIn Video needs subtitles?
To make the video look more professional
Because dubbing is only for people of the South
Because most users watch videos with sound off
To prevent users from scrolling past the video
23
What does ‘Bounce Rate’ measure?
How many people revisit a website
How often a website crashes
The percentage of visitors who leave after viewing one page
The effectiveness of an email campaign
24
What does 'ABM' stands for?
Automated Brand Messaging
A/B Testing for Mobile
Advertising Budget per Month
Account-Based Marketing
25
What's 'A/B testing' used for?
Testing two entirely different products to find the most profitable one
Comparing your strategies with your competitors
Measuring the effectiveness of your marketing strategies across countries
Comparing two versions of a content piece to see which performs better

Marketing Essentials 🌈 Flashcards | StudBud