ELA VOCAB WORDS FROM THE MEDIA LITERACY UNIT

 The ability to access, analyze, evaluate, and create media messages

A form of communication that uses persuasive techniques specifically to convince you to buy a product.

A particular group to which a film, book, commercial, or political ad is aimed.

Forms of mass communication such as TV, radio, newspapers, and the internet.

The act of attracting interest from the target audience.

The profession of writing for newspapers or magazines or broadcasting news on the radio/TV.

A media appeal that uses shocking or exaggerated headlines and stories to capture the attention of the target audience.

 A person or group takes facts or information and emphasizes only what they want us to see.

Information or images whose purpose is to promote a person, cause, or particular view of events.

Identity categories relating to the population and particular groups within it, such as gender, race, and age.

 The tendency to favor a particular person, event, or idea, often in an unfair way.

Underlying messages implied through the use of symbols, metaphors, colors, characters, words, or special effects.