What are reasons for advertising?

To inform customers about sales of special offers, To inform customers about new products and services

What are the four elements of the promotion mix?

Advertising, Personal Selling, Sales Promotion & Publicity

a tool used to get you to do, buy, or think something

A combination of marketing methods including advertising, sales, public rel

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Promotion Mix

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Questions 15

Answers

1
Sales promotion activities focus on generating long-term sales.
False
True
2
Billboards are commonly used for advertising. On a billboard you can find...
commercials
online adverts
broadcast adverts
print adverts
3
Sales promotion can involve all of the following EXCEPT:
loyalty program
coupons
samples
TV commercials
4
Advantages of personal selling
immediate feedback
low cost
news release
non-personal
5
What is an element of Promotion Mix
Making Money
Public Relations (PR)
Promote
Sales
6
What are reasons for advertising?
To make money
To inform customers about sales of special offers
To inform customers about new products and services
To have something to look at
7
What are the four elements of the promotion mix?
Price, Product, Place & Promotion
Adverts, Publicity, Place & Arrangements
Advertising, Personal Selling, Sales Promotion & Publicity
8
Advertising is...
a program used to search the Internet
a reference book that contains definitions of words
a tool used to get you to do, buy, or think something
a tool used to fix computers
9
Personal selling
Product
Place
Promotion
Price
10
Promotion Mix
Refers to formal arrangements between buyers and sellers that create unique
detailed evaluation of the concepts commercial feasibility- product costs,
A combination of marketing methods including advertising, sales, public rel
Potential products are sorted relative to their strengths and weaknesses to
11
Which of the following is the most successful form of advertising?
Internet
Television
Magazine
Radio
12
Personal selling is
selling by human beings
selling by a website
selling by direct marketing
selling by e-mail
13
Coupons are an example of a promotion (sales promotion) strategy?
yes
no
14
What is the purpose of a billboard advertising McDonalds' newest burger?
Entertain
To look at
Inform
Persuade
15
Sales Promotion Examples
press conferences
news releases
Television
free samples

Promotion Mix Flashcards | StudBud