LOGOS as a persuasive technique

uses logic and reasoning, statistics and data

The CLAIM in a persuasive paper is

the writer's position on an issue

How is a persuasive speech different from written persuasion?

you can use body language in a speech

Using ETHOS in persuasion

uses a credible person, organization, or celebrity

predicting what the "other side" will say and refuting it

A target audience is...

the group of people toward which an argument is directed

Persuasion as a genre of reading and writing serves what purpose -

allows writers a way to convince others of their position

It is important to understand both sides of an argument because...

it can help to strengthen my own argument

When reading a political cartoon, think about -

the social issue being discussed

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Persuasion

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Answers

1
LOGOS as a persuasive technique
uses credible people or celebrities
just makes me angry
uses logic and reasoning, statistics and data
uses emotional appeals
2
The CLAIM in a persuasive paper is
the support and examples
the topic sentence
using personal credibility to convince
the writer's position on an issue
3
How is a persuasive speech different from written persuasion?
written persuasion is more exciting than a speech
you can use body language in a speech
the speaker can't express emotions while speaking
you can't understand the tone as well in a speech
4
Using ETHOS in persuasion
uses lots of facts and statistics
uses emotional appeals
is a waste of my time
uses a credible person, organization, or celebrity
5
Political cartoons and use of caricature persuade through -
yelling at the reader
using metaphors and humor
using literal descriptive techniques
using serious writing strategies
6
Using Taylor Swift in a Coca-Cola ad is an example of which persuasive technique?
CLAIM
LOGOS
PATHOS
ETHOS
7
COUNTERARGUMENT is
trying to convince through manipulation of information
predicting what the "other side" will say and refuting it
using emotional appeals to convince
never admitting that there's another side to your topic
8
PATHOS as a persuasive technique uses
emotional appeal
expert opinions
logical appeal
lots of data and statistics
9
Including lots of numbers and researched data to back up my claim is using which technique?
LOGOS
ETHOS
PATHOS
COUNTER ATTACK
10
A target audience is...
statistics, examples, and quotes
people not expected to buy a product
the group of people toward which an argument is directed
a group of people who get angry at commercials
11
Persuasion as a genre of reading and writing serves what purpose -
encourages people to fight with one another
gives factual information only
allows writers a way to convince others of their position
allows writers a way to entertains
12
It is important to understand both sides of an argument because...
it can help to strengthen my own argument
It doesn't help to understand both sides
I can manipulate people that way
It can weaken my argument
13
When reading a political cartoon, think about -
nothing
the literal aspects of the picture
the social issue being discussed
the quality of the drawing
14
What is the PURPOSE of persuasive writing, ads, or speeches?
to convince
to inform
to lull the reader to sleep
to entertain
15
A sad, lonely puppy is shivering in the cold. Which appeal technique is being used?
TARGET AUDIENCE
PATHOS
ETHOS
LOGOS

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