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Sports & Marketing Chapter 1 Flashcards | StudBud
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Sports & Marketing Chapter 1
Sports & Marketing Chapter 1
15 terms
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StudBud Administration
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21 plays
#Review key concepts#vocabulary#marketing differences#critical thinking
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
The sports and entertainment industry relies on consumer free time, recreation and ...
discretionary income
consumer interest in free give-aways
ticket scalping
2
Who invented the Kinetoscope?
Benjamin Franklin
Albert Einstein
Larry Dolby
Thomas Edison
3
GDP stands for:
Gross Domestic Product
Great digital presence
Gross Domestic Promotion
Gross Dependent Price
4
Goods are intangible
False
True
5
A key figure in the development of sports marketing was
Spike Lee
Mickey Mantle
William "Bill" Veeck
6
The use of ancillary products as promotional tools is known as
Convergence
Cross Promotion
Product tie-in
7
All are examples of non-profit organizations EXCEPT:
Red Cross
Philabundance
Habitat for Humanity
Walmart
8
An I-phone is an example of a need
True
False
9
When customers are happy with a company's product and become repeat buyers
Risk management
customer loyalty
Favoritism
10
To whom do marketers sell participation in sports & entertainment?
Consumers
Businesses
Governments
11
Sports Marketers target:
Core Group
each product
People's wants
Red & Yellow
12
Who is considered the "Father of Sports Marketing"?
Bill Veeck
John Angelo
William Grossman
Larry Dolby
13
A product related to or created from the core products is known as an/a
ancillary product
cross promotion
core product
tie-in
14
A specific group of consumers that an organization selects for its marketing plan
Demographics
Focus group
Target Market
15
A necessity
Needs
Concept
Wants
