What variable might increase attendance at a professional soccer game

Pregame autograph & photo session for the fans

Example of sales promotion with special event to increase attendance rates at pro baseball game

Free autographed baseballs first 100 attendees Little league

True statement about ambush marketing

Questionable tactics connect nonsponsoring bus. with event

What does license grant portion of license agreement specify

Properties licensed and types of merchandise to be produced

What should every sports organization do before registering a trademark

conduct a trademark search for conflicting or similar marks

Which is an example of a viral marketing strategy

e-mail sender asks receiver to forward message to 10 friends

What does trade dress protect

Distinctive appearance or image of a good or service

Example of using special event as sales-promotion strategy to increase ticket sales

Holding a contest during a game or performance

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SEM 2 2.06-2.07 Test Review

13 termsStudBud Administration30 plays

2.06-2.07 Test Review

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Questions 13

Answers

1
What variable might increase attendance at a professional soccer game
Offering variety of food & beverages at concession stands
Pregame autograph & photo session for the fans
A postgame dinner for team players and their families
Mass distribution of team's program to the fans and media
2
Selecton of a particular entertainer to endorse new product linked to which part of company
Personality
Profitability
Image
Distribution
3
Sporting goods comany developed video for YouTube-viewed by 3 million-& linked to facebook
Loyalty programming
pay-it-forward advertising
Viral marketing
Product placement
4
Example of sales promotion with special event to increase attendance rates at pro baseball game
Concession stands offer bundled food and beverages-low price
Baseball statistics & articles are printed in game program
Free autographed baseballs first 100 attendees Little league
Team's logo merchandise sold in retail store in stadium
5
True statement about ambush marketing
Relies on celebrity endorcement as an official event sponsor
Questionable tactics connect nonsponsoring bus. with event
Business pays sponsorship fee to be associated with event
Most businesses believe ambush marketing an etical practice
6
What does license grant portion of license agreement specify
Details regarding payment
Procedures to review the licensee's work
Exact begin & end dates of contract & processes for renewal
Properties licensed and types of merchandise to be produced
7
Shoe co. no association with Olympic games runs TV commercial congratulating track star on win.
Sales promotion
Ambush marketing
Copyright infringement
Non-designated sponsorship
8
Event seeks celebrity endorsements for upcoming event. Celebrity credible and what else
Neutral
Resourceful
Innovative
trustworthy
9
What should every sports organization do before registering a trademark
Develop a licensing program
Hire logo cops to look for counterfeit merchandise
Offer guidelines to consumers on how to spot real products
conduct a trademark search for conflicting or similar marks
10
Which is an example of a viral marketing strategy
Stadium banner with graphic of ice cold glass of soft drink
Restaurant has poster advertising item near building front
e-mail sender asks receiver to forward message to 10 friends
Blimp displaying sports retail store flies over ball game
11
What does trade dress protect
Distinctive slogan of a good or service
The distinctive name of a good or service
Distinctive appearance or image of a good or service
Distinctive logo or graphics of a good or service
12
Portion of license agreement specifes the beginning and ending dates of the contract
Term
restrictions and requirements
Warranties and obligations
License grant
13
Example of using special event as sales-promotion strategy to increase ticket sales
Holding a contest during a game or performance
Advertising prices in a community publication
Planning interview with a popular columnist
Using telemarketers to contact a target audience

SEM 2 2.06-2.07 Test Review Flashcards | StudBud