Global Marketing Environment - Chapter 2

Taxation can be _____ or _____.

Demographic forces represent __________.

______ can affect the performance of a company in the market if it is stronger.

______ are the center of the marketing effort.

______ can be simple or complex, depending on the product.

Marketing management must be aware of the limits brought by the ______.

Which is not considered Technological Forces?

____ is considered part of the Economic Forces.

CSR stands for _______.

Which of the following is not part of the macroenvironment?

___ are the percentage applied on loans.

______ described the micrenvironment in a different format.

When there are many that can supply material, ____ can't bargain.

______ is the base for the marketing environment.

Which of the following is microenvironment?

___ are the actors of the marketing environment.

___consists of the actors &forces which affect a company’s capability to operate effectively.

When the product is unique, the _____ can't bargain.

____ can be intense and companies should gain leadership position to compete.

Which of the following represent the macroenvironment?

_____ & ____ are the main concepts in Economic forces.

___ a result that affect the Ecology.

The macroenvironment is the ______ factors around any organization.

The microenvironment are the ______ factors that are close to the organization

______ are the main elements of microenvironment.

Codes of practice are part of __________

_______ is part of the Ecological Forces

Which of the following are part of the macroenvironment?

Which is not part of the Ecological Forces?