MRK 2100- Test #2

A ____ is a sample that gives every member of the population a chance of being selected.

_is a quantitative forecasting technique that assigns weights to historical sales data.

ISO certification ensures that co’s goods meet established quality levels. ISO stands for _.

Using standardized marketing mix with minimal modifications it is known as a _ strategy.

In which of the following are the participants handpicked by the researchers?

Which of the following is the most commonly used type of primary research?

Many of the eastern European currencies are considered as soft currencies as:

Trade between U.S. co's and their subsidiaries or foreign-owned firms is referred to as:

_describes the extent to which buyers of a product/service are content with their purchases.

Which of the following reduced trade barriers and has phased-out import quotas?

Which of the following is NOT a source of secondary data?

Which of the following organizations was established as an outcome of GATT?

Which of the following refers to the process of collecting & using info for decision making?

Satisfied customers spreading the word about products to other consumers is called _ marketing.

_____ is the process of rejuvenating lost relationships with customers.

Process of gathering information to improve business strategy & daily operations is called _

_ is a qualitative forecasting technique that seeks opinions from experts outside the firm.

A(n) _ is a sample in which everyone in the universe has an equal chance of being selected.

The total group of people that a researcher wants to study is called the:

A nation’s system of transportation, communication, & energy facilities form its _ environment.

Which of the following is the least-used method for collecting primary data?

_ is an inventory mgmt system in which the seller determines how much of a product is needed.

Soliciting responses from ppl who share common interests & activities is called _marketing.

Collaborating in order to forecast, plan & replenish merchandise in a store is referred to as:

_involves connecting directly with existing & potential customers via non-mainstream channels.

The United States is the world’s largest exporter of _____.

The term “internal partnership” refers to the relationship of an organization that involves:

Partnership which 2/more co's combine resources to create competitive advantages is known as _.

Arrangement in which two or more businesses jointly market each other’s products is known as _.

Which of the following is useful in predicting short-term and intermediate sales for firms?

Which of the following is not a benefit of customer relationship management (CRM) systems?

_ is an agreement that grants marketers to to use its trademark in a specified geographic area.

The marketing efforts at the first level of the relationship marketing continuum:

A stratified sample differs from a quota sample as in a stratified sample researchers select:

Walmart is evaluating its performance records & its previous year invoices. This is called _.

An org. that provides a standardized set of data on a periodic basis is called a ______.

A _is a relationship that involves no direct buyer-seller interactions.

General Electric, with their business units throughout the world, can best be described as a:

US firms claiming that dumping threatens to hurt their business can file a complaint with the:

The first step in measuring customer satisfaction is:

Firms conduct marketing cost analysis to determine:

An accidental sample is also known as a _____ sample.

Which of the following concepts forms the basis of buzz marketing?

Which of the following is the most commonly used quantitative forecasting technique?

Which law makes it illegal to bribe a foreign official in an attempt to solicit sales?