stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Digital Marketing Buzzwords and Acronyms - In English Please!! Flashcards | StudBud
Explore
/
Digital Marketing Buzzwords and Acronyms - In English Please!!
Digital Marketing Buzzwords and Acronyms - In English Please!!
27 terms
·
StudBud Administration
·
184 plays
Intro to Digital Marketing. Terms and Glossary
Flashcards
27 cards
F
Practice quiz
P
Host live
L
Questions
27
Answers
1
What does CTA stands for in this Ad?
Call To Arms
Call To Ah Ma
Call To Amazing
Call To Action
2
The text, copy, images and videos you share on a website is known as _____________ .
Copywriting
Infographics
content
Sketchnotes
3
To analyze outcomes of different target customers, digital marketers repeatedly use ________ .
Ready Aim Fire
Try and Try
Ready Fire Aim
Test and Test
4
Conversion Rate Optimization is
the process of turning more website visitors __________ .
away from other websites
into customers
away from local competitors
into achievers
5
SEO is the process of affecting the visibility of a website or a web page in _____________
Google AdWords
a web search engine's unpaid results.
Real Time
Ranking on First Page
6
Commoditization of an existing service based industry using computing platforms are often called ___________ .
Artificial Intelligence
Grab & Go
Uberisation
Augmented Reality
7
Which of these sentences is true?
Millennials are Senior Citizens
Centennials are over 90 years old.
Millennials = Generation Y and Centennials = Generation Z
Centennials are older than Millennials.
8
For each question, CHOOSE THE BEST ANSWER.
Are you ready to Quiz?
Yes! Hurry before the wifi stops working.
Sure am! I want to learn more about digital marketing!
Always ready to Kahoot!
I'm still sleepy, but Kahoot! will wake me up!
9
What does SERP stand for?
Search Engine Results Page
Search Engine Problem Ratings
Smart Executive Project Ratings
Simple Experience Project Research
10
In digital marketing, what does CRO stand for?
Consumer Relationship Overview
Customer Rate Optics
Conversion Rate Optimization
Client Relations Organization
11
What is O2O?
Online to Offline
Operating at Office
Open to Opportunity
Ozone Layer Optimisation
12
In Search Marketing, what does BR stands for ?
Buyer's Remorse
Bounce Rate
Best Regards
Best Relationship
13
What does GA Stands For ?
Google Analytics
General Automation
Garuda Indonesia (IATA Code : GA)
General Assembly
14
What does CAC stands for ?
Customer Act Cocky
Chinese Annual Conference
Customer Acquisition Cost
Chinese Acquiring Customers
15
Adaptive or Responsive Design
refers to a website's page
that is visible on any device.
whose size is always the same.
that adapts its layout to the viewing on another device.
with a layout without advertising.
16
What is CRM?
Customer Relations Management
Customer Realisation Market
Client Resources Margins
Crisis Relative to Management
17
What is DM ?
Direct Message
Digital Mail
Duplicate Machine
Digital Messaging
18
According to January 2017 statistics, which social media platform has 80% women followers?
Snapchat
Twitter
Pinterest
Facebook
19
What does SEO stand for?
Seasonal Experiment Operations
Simple Executive Operations
Snapchat Executive Officer
Search Engine Optimization
20
"
new digital technologies/business models that affect the value of existing goods / services"
=
Fourth Industrial Revolution
Artificial Intelligence
Digital Disruption
Subscription Business Model
21
What is GAFA?
Google Apple Facebook Amazon
Great Associations For ALL
Goals Are For All
Grant Applications For Advertisers
22
What does KPI stand for?
Kick People In the A-hole
Key Performance Initiative
Keep People Interested
Key Performance Indicators
23
In digital marketing, what is often referred to as
"
natural
", "
organic
",
or
"
earned
"
results
?
free samples
web results for anything organic and expensive
a web search engine's unpaid results
results from ads for social purposes
24
KPI is a measurable value that demonstrates how effectively a company is
wasting money.
developing business.
saving money.
achieving key business objectives.
25
Digital Marketing is _____________________
what companies do to get new customers.
the umbrella term for all of your online marketing efforts.
anything on a laptop computer.
TV commercials on YouTube.
26
In digital marketing, UX or CX stands for _______
User or Customer Experience
aUgmented or Collective eXperience
Understanding of Customers
Utility or Creative eXplorers
27
A smartphone, a laptop computer, a tablet and an Apple watch are examples of ___________ .
digital marketing
optimization machines
necessary products
devices
