MRK 2102 - Exam #1 Practice

___ supply agencies with artwork and illustrations for advertisements.

During the 1980s, many companies begin using more sales promotions because sale promotions

What era of advertising was characterized by a concerted effort on growth and acquisitions leading to megamergers?

Advertising is considered a nonpersonal form of communication because it is most often

What did the first newspaper ad advertise?

Which is the BEST example of a service?

The Federal Trade Commission (FTC) regulates the marketplace by

The most commonly cited reason for changing agencies is

A decentralized advertising system is first broken up by

Which statement about word-of-mouth advertising is true?

A function of cooperative advertising is to

____ made possible the first advertising formats: posters, handbills, signs, and newspapers

Many advertising organizations say that applying the term “unfair” to an advertisement is

Much of the state legislation that deals with advertising is based on the

As a marketing tool, advertising is primarily used to

Organizations that use a standardized approach to marketing & advertising in all countries they do business in are

The ____ age started at the end of World War II and lasted until about 1979.

What have ad agencies found to be the best source for finding new business?

What is a current trend seen in advertising?

What best describes advertising?

In advertising, a retainer is

Which statement about how advertising affects price is most accurate?

Non-advertising services include

Art studios, web design houses, and research companies are all _____ in the advertising business.

Which term refers to the distinctive benefits that make a product different than any other?

Which statement is accurate regarding account planning?

What is an example of a method advertisers use to demonstrate social responsibility?

Which term BEST refers to items such as coffee, hand lotion, laundry soap, and packaged lunchmeat?

___ has indirect control over ads through its authority to license or revoke the license of all broadcasting stations

Consumer advocate groups are most likely to

What is the largest of the U.S. business-monitoring organizations?

In a decentralized system, the ____ of each division or brand is responsible for that group’s advertising.

Externalities are best described as

An advertiser who uses international media

Which statement demonstrates that people tend to act in their self-interest?

Through the issuance of ___, the government provides incentives to invent, invest in, and disclose new technology.

What is probably the greatest disadvantage associated with in-house ad agencies?

General consumer agencies

What task would be performed by an interactive agency?

Which specialized service creates online ads?

Which image best depicts the chain reaction of economic events that takes place once a company begins to advertise?

What is the most likely advantage of using an independent advertising agency instead of an in-house agency?

Which is the largest advertising medium in terms of advertising revenues?

Creative boutiques usually provide

Socially responsible advertisers will

An ad agency’s traffic department

A large advertising agency that is divided into a number of “little” agencies is most likely structured according to

A manufacturer of _____ would be most likely to use a business-to-business agency.

Beginning in the 1840s, _____ permitted advertising on a national scale with high-quality reproduction

____ must have the skill to condense all that can be said about a product into a few salient and pertinent points.