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Persuasive Techniques
Persuasive Techniques
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Persuasive Techniques
Flashcards
12 cards
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Questions
12
Answers
1
Tapping into people's desire to belong to a group is an example of-
Appeal to Vanity
Negative Associations
Emotional appeal
Bandwagon
2
"Sparkling waters, silky sands, and breezy air await you." This is an example of
Appeal to Vanity
Testimonial
Words with Positive Association
Appeals by Association
3
What persuasive technique is used on this sign?
Bandwagon
Fear
Words with Negative Associations
Appeal to Vanity
4
The reasons and evidence used to help prove a claim is also known as:
Problem
Position
Support
5
What persuasive technique is being used in this advertisement?
Appeal by Association/Celebrity Endorsement
Bandwagon
Negative Association
Fear
6
What persuasive technique is used in this ad?
Negative Association
Loaded Language
Positive Association
Appeals by Association/ Celebrity Endorsement
7
What technique uses strong feelings, rather than facts and evidence?
Emotional Appeals
Appeals by Association
Testimonial
Appeal to Vanity
8
Synonym or meaning for the word persuade-
To Convince
All of the Above
To Sway
To Try to change someone's thoughts, beliefs, or actions
9
A _________________ is a writer's/advertiser's position on a problem or issue.
Evidence
Claim
Support
10
When an ad makes people feel as if their safety, security, or health are in danger?
Bandwagon
Testimonial
Appeals by association
Appeal to Fear
11
What technique tries to persuade everyone to join in and belong to a group?
Testimonial
Loaded Language
Bandwagon
Emotional Appeals
12
Which technique relies on the backing of a celebrity, expert, or satisfied customer?
Loaded Language
Support
Claim
Testimonial
