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Advertising Techniques Quiz Flashcards | StudBud
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Advertising Techniques Quiz
Advertising Techniques Quiz
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Questions
29
Answers
1
What does Logos appeal to?
Logic and reason
Feelings
Reputation
Celebrity endorsement
2
What is Pathos in advertising?
Appeal to emotion
Appeal to facts
Appeal to logic
Appeal to ethics
3
What technique uses humour through
wordplay
like "lettuce serve you better"?
Testimonial
Pun
Symbolism
Repetition
4
"Our product was voted best by 500 users." What technique is used?
Anecdote
Call to action
Statistic
Symbolism
5
"Dr Lee recommends this toothpaste?" Is this an example of Ethos?
True
False
6
Which technique uses a short story to make the message personal and relatable?
Hyperbole
Expert opinion
Anecdote
Emotive language
7
Does red in sale ads represent urgency?
False
True
8
Which language technique uses a trusted authority to support a claim?
Logos
Expert Opinion
Ethos
Rhetorical Question
9
"You deserve a better phone" is an example of..?
Hyperbole
Inclusive language
Call to action
Direct address
10
What is a call to action?
A question posed to the viewer
A visual cue
A direct instruction encouraging action
A dramatic story
11
what technique uses icons like a dove or crown?
Symbolism
Salience
Repetition
Juxtaposition
12
What is the main visual technique when arrows point to a product?
Vector Lines
Salience
Rule of Thirds
Juxtaposition
13
What best defines
Anecdote?
A statistic
A bold headline
A personal story
A funny rhyme
14
"Buy now, save now, live better now." is an example of
Emotive language
Statistics
Hyperbole
Repetition
15
Which of the following is an example of Pathos?
Made with 95% recycled material?
Feel the love with every bite.
Clinically tested by dermatologists.
Only $1.99 for a limited time!
16
What does Ethos appeal to in an ad?
Logic
Credibility or trust
Emotion
Fear
17
"Why wait for perfection?" is an example of what persuasive technique?
Rhetorical Question
Pathos
Statistics
Expert Opinion
18
What is
placing a product off-centre
called?
Direct Address
Rule of Thirds
Expert Opinion
Salience
19
Which of the following is a CALL TO ACTION?
We all deserve the best!
Don't miss out - order today!
This is the best deal ever!
Feel the luxury in every spray!
20
What does an algorithm do in advertising?
Designs labels.
Explains product benefits.
Tracks user behaviour.
Uses logos and pathos.
21
Why are algorithms important in online advertising?
Choose colours
Write ad slogans
Personalize content
Improve packaging
22
What technique shows a huge product image with small text?
Salience
Rule of Thirds
Vector Lines
Symbolism
23
What technique shows a black and white image with red?
Emotive language
Inclusive language
Juxtaposition
Contrast
24
What is an effect of
using a celebrity or expert
in an ad?
Emotional connection
Creates suspense
Appeals to logic
Builds credibility
25
Why are McDonald's golden arches powerful?
Use humour
Represent a brand logo
Appeal to logic
Show contrast
26
Which persuasive appeal uses data and numbers to influence the audience?
Pathos
Statistics
Symbolism
Anecdote
27
What
technique repeats sounds
at the start of words like, "Smooth, Silky Skin"?
Alliteration
Symbolism
Emotive language
Repetition
28
"The BEST burger in the universe!" is an example of...?
Ethos
Alliteration
Hyperbole
Statistic
29
What technique shows a huge product image with a small text?
Vector Lines
Symbolism
Rule of Thirds
Salience
