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Advertisement Techniques Flashcards | StudBud
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Advertisement Techniques
Advertisement Techniques
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Flashcards
18 cards
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Questions
18
Answers
1
Anecdotal evidence is an account of something that has happened to you, somebody you know, or something you have heard
False
True
2
"Colgate: # 1 toothpaste recommended by dental professionals"
Metaphor
Authority endorsement
Repetition
Celebrity endorsement
3
What is the following advertisement technique?
Authority endorsement
Peer approval
Celebrity endorsement
Bandwagon appeal
4
What advertisement technique is being used?
Scientific claim
Celebrity endorsement
Beauty appeal
Bandwagon appeal
5
Nike's: 'TICK' is an example of a
Logo
Language of appeal
Evidence
Slogan
6
A question that does not require an answer
Stupid Question
Rhetorical question
Closed Question
Open Questions
7
"this cream has been scientifically proven to reduce the appearance of wrinkles" is a what technique?
Beauty appeal
Scientific claim
Anecdotal evidence
Rhetorical question
8
Imagery / visuals are effective in advertisement because...
People can't read <lol good point
They just are
They help to illustrate a point visually
Pictures are fun. aren't they tho?
9
What is the below product an example of? "Omg so awkward, I still have earphones, not AirPods" :|
Quality claim
Peer approval
Bandwagon / status appeal
Celebrity endorsement
10
Being super dramatic is called what?
Simile
Alliteration
Exaggeration
Hyperbole
11
A product being spread like a virus
That's a simile but
Dunno mate
COVID?
Going Viral
12
What is the below advertisement technique?
Quality claim
Logo
Comparison
Facts
13
The following advertisement technique is a...
Slogan
McDonald's obvs
I'm lovin' it too
Logo
14
Nike's: "Just Do It!" is an example of a
Evidence
Slogan
Language of appeal
Logo
15
Use of personal pronouns; I, you, we
Adjectives
Emotive language
Inclusive language
Exclusive language
16
Repetition of initial consonant sounds: "Sydney's slippery slide" is an...
Hyperbole
Alliteration
Repetition
The power of 3
17
The quality of being amusing is called
Hyperbole
Authority endorsement
Humour
Generalisation
18
Repeating of
words
or
phrases
for effect. T T T TODAY JUNIOR
Evidence
Repetition
Memorability
Alliteration
