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Search and Social Game Flashcards | StudBud
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Search and Social Game
Search and Social Game
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StudBud Administration
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76 plays
Search engine marketing and social media strategy recap of learning outcomes
Flashcards
30 cards
F
Practice quiz
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Host live
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Questions
30
Answers
1
How can you measure conversions in Google Analytics?
Bounce Rate
Set Goals
Set KPIs
Time on Site
2
Long Tail Keywords are those with...
1-2 keyword phrase
High Search Volume and Low Conversion Rate
Low Search Volume and High Conversion Rate
Low Conversion Rate
3
Facebook is the most active social platform used by Canadians
False
True
4
Qualitative metrics are unique to web analytics alone
False
True
5
There is a lot of value to be found when going after...
Short Tail Keywords
Negative Keywords
Unicorns
Long Tail keywords
6
What is the default keyword match type that Google uses?
Broad Modified
Broad Match
Exact Match
Phrase Match
7
To stop your ads from being displayed alongside “unicorns”, what should you use?
Phrase Match
Stop words
Negative keywords
Exact Match
8
Include these in your Google Ads Campaign level
Negative Keywords
Ad Copy
CTR and Keywords
Budget and Location Targets
9
Which pricing models are available for Google Search Ads?
CPA (cost per acquisition)
CPM (cost per 1000 impression)
Cost per Install
CPC (cost per click)
10
This determines whether and where your ad will be displayed on the SERP
Ad Extensions
Ad Group
CTR
Ad Rank
11
If you want your ad to only show against a specific query use..
Phrase Match
SEO
Exact Match
Google Shopping
12
The top factor in Google's Ad Rank Algorithm is..
Bid Amount
Ad Extensions
Quality Score
Relevance
13
Which of these social platforms is best for driving traffic?
Instagram
Twitter
TikTok
Snapchat
14
Deliver follow up impressions to people who visited your website with...
GDN
Negative Keywords
SEO
Remarketing
15
Which is the top goal for most social media marketers?
Sales
Driving Traffic
Brand Awareness
Lead Generation
16
LinkedIn garners the highest engagement among social platforms
True
False
17
When Developing a PPC campaign, the first thing you should do is...
Location Targeting
Keyword Research
A/B Testing
Remarketing
18
Which of these is NOT an ad extension?
Call Extensions
Site Links
Location Extension
Display URL
19
Which platform are influencers most active on?
YouTube
Instagram
TikTok
Facebook
20
A free way to promote a local business in Google is..
Google My Business
Shopping Ads
Youtube ads
Location Targeting
21
Instagram dominates social media advertising spend
True
False
22
Does Paid Search (PPC) impact Organic Rankings?
NO
YES
23
Which of these are types of goals you can set in Google Analytics?
Video Views
Duration
Destination
Pages Per Session
24
Which of these is NOT a way to segment a Google Ads Campaign?
Product or Service Line
Business Objective
Geography
Budget
25
P.O.S.T. is a framework for social media content planning
True
False
26
Reach is a metric of how many times a post shows up in someone’s social timeline
False
True
27
Which ad platforms allow targeting by lookalike audiences?
Google PPC
Instagram
YouTube
Facebook
28
Which of these ad products is not available on LinkedIn?
Sponsored Content
Display Ads
Pay per click
Sponsored Inmail
29
Hashtags were initially native and most often used on Instagram
True
False
30
Which of these tools is NOT a keyword research tool
UberSuggest
Google Analytics
Google Keyword Planner
Ahrefs
