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Marketing Key Concepts Challenge Flashcards | StudBud
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Marketing Key Concepts Challenge
Marketing Key Concepts Challenge
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StudBud Administration
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Flashcards
11 cards
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Practice quiz
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Questions
11
Answers
1
Value is the ratio between satisfaction and price
False
True
2
Marketers are able to create needs
False
True
3
Demand can be defined by measuring how many people:
Want the product
Want to buy the product
Like the product
4
A definition of marketing is: satisfying needs profitably
True
False
5
The 4 Ps are:
Product, people, price and promotion
The tools of operational marketing.
The pillars of a marketing strategy
A variety of vegetables
6
Strategic marketing deals with competitor analysis
False
True
7
Digital marketing techniques are fundamental in supporting consumer advocacy
False
True
8
A company can provide value to consumers by:
Enabling consumer to keep the price under control
All of them
Making the purchase more efficient
Providing functional benefits
9
Digital marketing techniques are fundamental in creating brand awareness
True
False
10
Operational marketing deals with target definition
False
True
11
Traditional and Digital marketing are complementary approaches
True
False
