Research on news media bias concludes?

News media as a whole is biased, but not toward any major political party'

The idea that journalists should be neutral was developed...

as marketing tool to attract more readers

Which of the following is the best example of the Overton Window?

lobbying for a ban on firearms, leading to increased support for banning

"Story-balancing" in journalism is when journalist do this?

Presenting all sides of an issue without appearing to favor any of them

Regarding book censorship which is true?

State legislatures are more involved in book-banning attempts

In book publishing "imprint" means"

An individual book publishing company

What is the reason scholars claim that magazines unified the United States?

Magazines provided a common set of experiences for Americans

What is a result of increased concentration of newspaper ownership?

clickbait articles and headlines

Which of the following is NOT a characteristic of the definition of news?

It is gathered by degreed journalists

Which is a true fact about Gunteberg?

He lost his printing lab in a law suit?

Which of the following is one reason that balancing a story is not effective?

It tends to oversimplify and misrepresent complex issues

What is an of advertising "affinity" in the magazine industry?

How much readers of Cosmopolitan magazine enjoy the advertisements

What event marked the beginning of magazines' arrival as a true national mass medium.

The completion Transcontinental Railroad

A magazine that engages in "split runs" is most likely to print?

different versions of the same issue for various demographics and regions

Which of the following is an example of niche marketing?

Using a fashion magazine to sell clothing to consumers

studbud

Module 2 Exam Review

30 termsStudBud Administration47 plays

Imported from external platform

Flashcards30 cardsFPractice quizPHost liveL

Questions 30

Answers

1
Research on news media bias concludes?
The news media as a whole is biased toward liberal politics
The news media as a whole is biased toward conservative politics
News media used to be objective, but heavily biased toward liberal views
News media as a whole is biased, but not toward any major political party'
2
The idea that journalists should be neutral was developed...
as marketing tool to attract more readers
to undermine the credibility of journalists
to reflect the actual political beliefs of journalists at the time
in the mid-1900s
3
Regarding magazines, a high level of "engagement," which measures the relationship between readers and what?
Sales
Writers
Advertising
Owners
4
News describing a fox that was caught stealing hundreds of shoes is what category of news worthiness?
Prominence
Importance
Timeliness
Unexpectedness
5
Which of the following is the best example of the Overton Window?
lobbying for a pres. candidate because they will support their goal
lobbying for a ban on firearms, leading to increased support for banning
lobby for more funding for alt. energy research to ban all fossil fuel
lobbying for more spending on ed., backlash that leads to less spending
6
Is it true that book industry generates over $100 billion in revenue?
No
It is projected to in 2028
Yes
In the 1990's it did
7
This innovation in technology during the 1800s made the printing press possible for photographic plates.
onset photography
onset telography
offset lithography
offset lithography
8
The return on advertising dollars is higher for magazines than for any other medium
False
True
9
"Story-balancing" in journalism is when journalist do this?
Determining whether an issue is too controversial to cover
Presenting all sides of an issue without appearing to favor any of them
ensuring stories don't tilt the publication in a negative direction
Ensuring the number of positive and negative comments are equal
10
Regarding book censorship which is true?
Only books about violence and terrorism are censored
State legislatures are more involved in book-banning attempts
There are few attempts since COVID
Book censorship attempts have declined
11
In book publishing "imprint" means"
An individual "spread" in a book, which usually encompasses 4 pages
An individual page of a book
One press run of an individual book
An individual book publishing company
12
What type of topics were included in the penny papers?
sports reporting
elite political reporting
business news
crime reporting
13
What is the reason scholars claim that magazines unified the United States?
Magazines provided a common set of experiences for Americans
Magazines made politicians more popular
Magazines made city life more interesting, leading to rapid urbanization
Magazines informed people about life in other countries,
14
What is a result of increased concentration of newspaper ownership?
clickbait articles and headlines
clear distinction between ads and news
less pressure to be profitable
diversity of voices on editorial pages
15
Which of the following is NOT a characteristic of the definition of news?
It is distributed for widespread consumption
It is distributed for widespread consumption
It is gathered by degreed journalists
It involves making narrative reports
16
Eliminating barriers between artists and audiences is called?
Separation
Divergence
Mediation
Disintermediation
17
"breaking news" is usually judged to be newsworthy based on which of the following criteria?
Unexpectedness
Importance
Proximity
Timeliness
18
Which is a true fact about Gunteberg?
He lost his printing lab in a law suit?
He invented metal movable type
He became rich from his inventions
He invented the printing
19
Roughly what percentage of the American public says the news is politically biased?
50
90
30
70
20
What journalist became famous for exposing Standard Oil's anti-competitive practices?
David Graham Philips
Andrew Bradford
John Frost
Ida Tarbell
21
Daily report of the actions of the Roman Senate were called?
The Corantos
The Acta Diurna
Broadsides
Publick Occurrences
22
Which of the following is one reason that balancing a story is not effective?
The viewpoints covered in such stories are always too politically moderate
It tends to oversimplify and misrepresent complex issues
Audiences usually think it is politically biased
It is too objective
23
What is an of advertising "affinity" in the magazine industry?
How much space in Sports Illustrated magazine is taken up by advertising
How positive or negative the ads in Newsweek magazine are
How much readers of Cosmopolitan magazine enjoy the advertisements
How politically liberal Teen Vogue advertisements are
24
What event marked the beginning of magazines' arrival as a true national mass medium.
The completion Transcontinental Railroad
National pride
The arrival of color printing
Northern migration
25
The practice of treating two arguments as equally credible when they are not is called?
Strategic coverage
Accountability journalism
The Fourth Estate
False equivalence
26
What is a major reason large national magazines started to lose advertisers and declare bankruptcy after WWII?
a surge in patriotism
The arrival of television
higher postage fees
families did not have money for magazines
27
A magazine that engages in "split runs" is most likely to print?
issues every other month,
Feature shorter, less impactful articles as well as longer, denser articles
their subscription and newsstand issues at different times
different versions of the same issue for various demographics and regions
28
The January 1903 issue of this magazine is considered the beginning of the "muckraker" period of journalism?
Collier's
Reader's Digest
People
McClure's
29
Which of the following is an example of niche marketing?
Using a fashion magazine to sell clothing to consumers
Using a national newspaper to sell beer to consumers
Using colorful graphics to sell diet pills to consumers
Advertising soda through product placement in an action movie
30
Frederick Douglas created this paper to challenge the editorial policies of the New York Sun
The New York Tribune
Freedom's Journal
The Chicago Defender
The Ram's Horn

Module 2 Exam Review Flashcards | StudBud