Marketing Essentials Final Review

Classify who these public relations activities are targeted to:Trinity sponsors a Blood Drive.

Refers to any activitydesigned to create goodwill toward a business.

Money left after paying forbasic living necessities.    

Marketing can be used toincrease demand for a product.    

There are 7 functions of marketing, which one deals with advertising?

The four P’s of marketing are known as themarketing mix. 

Classify the promotional activity:A sales associate helps youpick out a pair of pants.

Logistics and tracking products falls underthe Product Service Management Function. 

Focusing all marketing decisions on the specific group of people you want   to reach.

Classify the promotional activity:A Super Bowl commercial introduces a new product.

Classify the promotional activity:A new product sample is mailed to your house with a coupon.

Paid form of promotion of ideas, goods, orservices by an identified sponsor.

Your hobby can be it’s own marketsegmentation. 

There are 7 Functions of Marketing, which one deals with money to operate the business?

Concerned with the size, location, and make-up of the market for particular product or service.

A prewritten story about a company or eventthat is sent to the media.  

Research that is designed to obtaininformation on how people feel about certain products.

Money left in your check, after taking taxes out.

The combination of the fourbasic marketing strategies.    

Evaluating package design,product usage and acceptance in the market.

Researching the effectiveness of a printedadvertisement.

Nutritional information on packaging labels add value to food products by providing 

Statistics that describe apopulation in terms of personal characteristics. 

Walgreen’s having a drive-through window addsvalue to the pharmacy        servicesby providing 

There are 7 Functions of Marketing, which one deals with the retail market?

The four foundations of marketing will only benefit you if you choose a marketing career.

Publicity is always free.

Dividing the marketinto smaller groups of people who share specific needs and characteristics.

The study of consumers basedon lifestyle, attitudes, and their values that   shape it.

Product, Place, Price andPromotion make up the 

There are 7 Functions of Marketing, which one deals with logistics?

Take home pay.

What’s trending is not important to marketers.    

To provide a service meansthere is no tangible item to hold in your hand.

There are 7 functions of marketing, which one deals with how much to charge for a good/service?

Tuition reimbursement is anexample of product promotion.    

Classify who these public relations activities are targeted to:Waiters get meals half off.

There are 7 functions of marketing, which one deals with improving a product?

Classify the promotional activity:The newspaper runs an article about a new restaurant opening.

Products earned or given through contests, oras sweepstakes awards. 

Placing positive information about a business,its products, or policies in    media.

Segmenting the market basedon where people live. 

Classify who these public relations activities are targeted to:Free gift with every purchase.

There are 7 Functions of Marketing, which one deals with Market Research?

A sweepstake requires skill to win.

Assembling parts to build a new product isadding value to the raw materialsthrough    

Demographics has nothing to do with age.

Those people who actually use the product.

Generally applied to low-cost items given awayfree to customers as a condition of purchase.

Those people who buy a product.