Duplicate of Persuasive Analysis

A viewpoint that OPPOSES your main argument

A broad conclusion using all-or-nothing words like every, always, and never.

Leading question that has an obvious answer, suggesting that anyone w/ common sense must agree.

Generating ideas quickly to solve a problem, clarify a concept, or inspire creative thinking.

The assumption that one event caused another because it occurred earlier in time.

Pathos

Refer to people who are experts on a subject.

Methods used to persuade readers to accept a particular opinion.

The use of several diff. media (text, audio, graphic, video, or animation) to convey a message.

Aristotle's 3 fundamental appeals to convince a person are:

Written with the intent to persuade or convince the reader of something.

Logos

A claim and supporting evidence which provides reasons and/or evidence to support the argument.

A recommendation made by someone who is well-known but not necessarily an authority.

A conclusion drawn from too little evidence.

Made up of words with strongly positive or strongly negative shades of meaning.

Written with the intent to explain the steps in a procedure, as in a recipe.

Presents a narrow, fixed idea about all the members of a group.

Use of loaded words to create negative feelings about a person, group, or thing.

Ethos

Used to convince an audience to accept ideas without considering other viewpoints.

Saying the same thing over and over again using different words.

Sends the message that something is valuable because only special people appreciate it.

Use strong feelings, rather than facts and evidence, to persuade.

A writer's viewpoint, opinion, or position on a problem or an issue.

Appeals to the "everyone is doing it" mentality.

Incorrect or problematic argument not based on sound reasoning, often found in advertising.

Relies on the support of a celebrity, an expert, or a satisfied customer.

Text that presents factual info, including expository, persuasive, and procedural texts.