CHAPTER 15

The specific broadcast or print choices associated with a message channel.

Public Relations is the effort to reach consumers by generating positive publicity.

What is the method by which the message travels?

Magazine or newspaper (one page or part of a page)

SALES PROMOTION: limited time models, free product features and add-ons

Fastest-growing and most dynamic type of advertising

Sales, coupons, rebates

Ads on TV and radio: Commercials or “spots”

A disadvantage of Advertising is that it is inefficient in terms of cost-per-viewer.

Often referred to as “junk mail”

One advantage of Personal Selling is immediate feedback.

Publicity is any paid mention of a product, service, company or cause.

sweepstakes, contests, free product samples

Any nontraditional medium of advertising

Interpersonal Communication is frequently used in Business to Business sales.

Billboards, signs on buses or taxis, messages on the sides of buildings

Distracting information in the transmission, the message channel, or the receiver’s environment

Mass Communication is a one-way flow of information.

The WHO refers to which part of the communication process?

Which of the following is NOT a reason that communication is used in promotion?