Refresher Unit 4

Marketing a product is easier than marketing a service because the product is tangible

Identifying and satisfying customer needs will guarantee a business makes a profit

It is difficult to compare services before you purchase them

Product orientation is reliable method as i customers demands are in consideration

Target Market is the same as Niche in the Market

The 4 Ps include promotion product price and presence

A company may choose social media marketing because they have a low budget for marketing

Marketing is mainly concerned with making the product look attractive to potential customers

Marketing of Services deals only with the 4Ps of the Marketing mix

Social marketing has concepts of Commercial marketing built into it