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sports sales and consumer behavior Flashcards | StudBud

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A market segment is

sport sales are not made by consumers

sports sales and consumer behavior

7 terms·StudBud Administration·11 plays

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Questions 7

Answers

1
sport sales are not made by consumers
False
True
2
A market segment is
Rewards given to a person by someone else
portion of the population that is distinctive in terms of needs or wants
identified as the focus of an organization’s marketing efforts
is made up of the processes involved in the search, selection or purchase,
3
consumer behavior is The set of actions a consumer makes before, during, and after a purchase.
True
False
4
Boston Celtic fans want to celebrate the championship they won what should the sales team do if they want to capitalize?
start celebrating the success
have the team win another champion ship
start selling championship memorabilia
try and auction the championship trophy
5
the sport organization must be able to sell the potential broadcaster on
products or services, what they want, and what they are looking for.
the number on female consumers they might have
how much money they will make
projected number of people who'll watch each broadcast also the demographic
6
what is not a example of consumer behavior
buying team merchandise engaging with sports content
growing skills to eventually suit up for a pro game
attending live games
watching sports on TV
7
a target market is
Rewards given to a person by someone else
is made up of the processes involved in the search, selection or purchase,
identified as the focus of an organization’s marketing efforts.
portion of the population that is distinctive in terms of needs or wants