Chapter 6 Quiz Sports Marketing Flashcards | StudBud
  • 3
    A successful sports camp and its campers make the local newspapers during sessions.
    • False
    • True
  • 4
    Marketers do not offer incentives for camp allumnis.
    • False
    • True
  • 5
    Sponsors often contribute _______ to workshops
    • People to help the attendees training
    • Nothing
    • Products
    • Leasing
  • 6
    Sponsors can help keep participants’ fees down, enabling more people to attend.
    • False
    • True
  • 7
    Sports figures do not increase the public's awareness of important causes in any way.
    • False
    • True
  • 8
    An organization that is established to help other institutions or programs that are of an educational, charitable, is a
    • Foundation
    • Spokesperson
    • Pro Athlete
    • Sports Camp
  • 9
    Pros will target corporations for...
    • Free products
    • Help
    • Sponsorships
    • Advice
  • 10
    What helps parents and attendees feel they have a voice in improving the camp?
    • Providing Feedback
    • Attending the camp
    • Reading about them in a paper
  • 11
    Clinics usually last a 5-14 days and help with a variety of skills
    • True
    • False
  • 12
    Good sports camps rely on marketers and organizers to be...
    • Popular
    • Rich
    • Tall
    • Reputable
  • 13
    Teams putting on sports clinics do not need to worry about...
    • Helping the attendees
    • Food and lodging
    • Providing people to help the athletes
    • The costs of equipment
  • 14
    Money is not needed for leasing of the workshop or for a marketing budget
    • True
    • False
  • 15
    After suffering a loss of a loved one, some athletes set up foundations to help find a cure to diseases.
    • False
    • True
  • 16
  • Magazines are_____than newspapers but tend to be read by athletes in the sports that are most likely to offer clinics.
  • 17
    Brochures should include details about the sports camps such as goals and the schedule
    • False
    • True
  • 18
    A good sponsorship target is a sporting goods store or producers of sporting equipment
    • True
    • False
  • 19
    ___________ frequently introduce a sport to beginners.
    • 15-day clinics
    • Short Clinics
    • Long Clinics
    • Medium Clinics
  • 20
    Sponsors can promote their products and get to know their clientele better.
    • True
    • False
  • 21
    Marketing ends once camp is in session.
    • True
    • False
  • 22
    What type of publicity do celebriities look for?
    • Positive
    • Negative
  • 23
    Sponsors will require details about the workshop, such as...
    • Amount of attendees
    • Names of attendees
    • Place
  • 24
    Corporate partners benefit from associating themself with _____
    • The biggest and most influential names in sports and entertainment
    • Controversial Celebrities
    • C-tier athletes
  • 25
    Promotional material must be...
    • Funny
    • Boring
    • Enticing
  • 26
    Why would young athletes want to participate in a sports camp headed by a famous athlete or coach?
    • may think this is a way of helping them climb the ladder of sports success
    • All of the above
    • They hope best players will be able to teach their sport best
    • Hope for a contact in the world, a way of “getting their foot in the door”.
  • 27
  • Sports magazines are great places for promotional ads
  • 28
    What usually find their way to the front pages of sports magazines?
    • Multimillion-dollar contracts
    • Athletes involved in gambling or drugs
    • All of the above
    • Contract disputes
  • 29
    For an overnight workshop, participants often arrange their own food and lodging
    • True
    • False
  • 30
    Successful marketers will include their sponsors in numerous ways such as banners or fliers.
    • True
    • False