Marketing Final review

Question 1

When companies focus too narrowly on their current products while ignoring customer needs and market changes?

Accepted Answer

Marketing Myopia

Question 2

Which of the following correctly lists all four P's of the Marketing Mix?

Accepted Answer

Product, Price, Place, Promotion

Question 3

What term describes a brief period of intense interest in a product that quickly fades?

Accepted Answer

Fad

Question 4

What is a SWOT analysis used to evaluate in marketing?

Accepted Answer

Strengths, Weaknesses, Opportunities, Threats

Question 5

Which Porter's Five Forces element describes when new companies enter an existing market?

Accepted Answer

Threat of New Entrants

Question 6

Which pricing strategy involves setting prices higher to suggest premium quality?

Accepted Answer

Prestige Pricing

Question 7

What marketing term describes a general direction or style affecting an entire market or industry?

Accepted Answer

Trend

Question 8

What type of transportation combines air transport with either rail or road transport?

Accepted Answer

Intermodal

Question 9

Term describes the complete identity of a product, inc. its name, design, symbol, & any other distinguishing features

Accepted Answer

Brand

Question 10

Which of these is an example of Outdoor/Transit advertising?

Accepted Answer

Billboard

Question 11

The practice of following up after a sale to maintain customer relationships is known as:

Accepted Answer

Follow-up Service

Question 12

What term describes a sentimental longing for the past that marketers often use to appeal to consumers?

Accepted Answer

Nostalgia

Question 13

When a product reaches market saturation and sales begin to decline, this stage is called:

Accepted Answer

Product Decline

Question 14

Marketing term defines specific group of similar consumers that a company selects as the focus of their marketing plan?

Accepted Answer

Target Market

Question 15

What term describes statistics about a population's age, race, gender, education, and income level?

Accepted Answer

Demographics

Question 16

What marketing strategy focuses on a highly specialized, single market segment?

Accepted Answer

Niche Marketing

Question 17

Element of marketing involves gathering and analyzing data about consumer preferences through surveys and focus groups?

Accepted Answer

Marketing Research

Question 18

The process of dividing a market into distinct groups based on similar characteristics is called:

Accepted Answer

Market Segmentation

Question 19

What type of utility ensures a product is available where customers want it?

Accepted Answer

Place Utility

Question 20

In the supply chain, what business type sells directly to consumers for their use rather than resale?

Accepted Answer

Retailer

Question 21

Pop Culture marketing was significantly influenced by which artist?

Accepted Answer

Andy Warhol

Question 22

In pricing strategy, what occurs when the selling price equals the cost of production?

Accepted Answer

Break-even Point

Question 23

Which social media influencer category has over one million followers and typically includes celebrities?

Accepted Answer

Macro Influencers

Question 24

When a company looks at existing published data or industry reports for research, this is called:

Accepted Answer

Secondary Research

Question 25

When did modern marketing as we know it today begin, marked by widespread TV adoption & focus on customer needs?

Accepted Answer

1950s

Question 26

Which type of marketing research involves collecting new data directly from consumers through surveys or interviews?

Accepted Answer

Primary Research

Question 27

What term describes the complete sequence of activities and suppliers involved in creating and delivering products?

Accepted Answer

Supply Chain

Question 28

What type of research involves direct interaction with consumers through surveys or interviews?

Accepted Answer

Primary Research

Question 29

Which stage of the PLC is characterized by high market share, established dominance, and continued profitability?

Accepted Answer

Maturity Stage

Question 30

What marketing strategy focuses on creating emotional connections through past experiences?

Accepted Answer

Emotional Marketing

Question 31

Which pricing strategy uses psychology to influence consumer buying decisions?

Accepted Answer

Odd-Even Pricing

Question 32

In the context of marketing utilities, what does Form utility represent?

Accepted Answer

Raw Material Conversion

Question 33

Which generation order is correct, from oldest to youngest?

Accepted Answer

Silent, Baby Boomers, Gen X, Millennials, Gen Z, Alpha

Question 34

What type of packaging directly touches and protects the product?

Accepted Answer

Primary Packaging

Question 35

Which of the following best describes a product's label's primary functions?

Accepted Answer

Product Information and Safety Details

Marketing Final review

Questions 35

Marketing Final review

Questions 35