Advertising Appeals #2

Which of these would be a likely, actual effect of this ad today?

The price of the medicine falls under which of Aristotle's three appeals?

By most people's today's standards (perhaps), this ad would create a ______ tone.

By today's standards, this ad would carry all of the following tones EXCEPT . . .

"Cooking," "cleaning," and "dusting" all use ________

Because this ad ignores the addictive qualities of a drug, one of the ad's appeals might be . .

The ad encourages its audience to "take pride in calling its shots"; this expression is used

The coupon in the lower left hand corner shows the advertiser's use of ______ as an appeal.

The likely occasion for this ad would be . . .

The use of words/text in this ad qualifies as the use of . . .

Would this ad likely be created/used today?

The ad's intended purpose was to . . .

What is the purpose of this ad?

Which of these is not an appeal to pathos used in this ad?

Which of these ad techniques is NOT used by the ad?

What appeals does this ad NOT use?

"Calling your shots" and the image of gun ownership both imply the audience's need (pathos) . .

Recent shootings at Parkland HS in FL and Sandy Hook in CT are ______ to not show this ad today

This ad aims to appeal to women through which ad appeal?

The text starts by saying that this present will make you happy. "Happiness" is an appeal to