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Popular Radio and The Origin of Broadcasting Flashcards | StudBud
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Popular Radio and The Origin of Broadcasting
Popular Radio and The Origin of Broadcasting
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1
iHeartMedia, Educational Media Foundation, and Cumulus own roughly _____ stations.
10,000
500
2,000
800
2
The system of management (rather than deejays) controlling programming is known as _____.
sponsorship
program logging
block radio
Format radio
3
The radio format that primarily targets African American audiences is known as _____.
urban contemporary
alternative
album-oriented rock
Country
4
FM radio _____.
was adopted in 1950 after radio began playing more music
was able to carry signals farther than AM radio
had a shorter range than AM radio, but better sound quality
was developed by Guglielmo Marconi
5
Physicist James Maxwell theorized that there were _____ waves traveling through the air.
sound
spectrum
ultraviolet
electromagnetic
6
What did the FCC do in 2000 to give local groups a voice on the public airwaves?
restricted the # of stations, major conglomerates could own
gave grants to help them buy radio stations
approved a new noncommercial low-power FM class of stations.
took away some of Clear Channel, CBS, & Cumulus's stations
7
The practice of playing top hits several times a day on radio stations is called _____.
Blocking
circulation
drive time
Rotation
8
The developer of FM radio was _____.
Alexander Popov
David Sarnoff
Edwin Armstrong
Samuel Morse
9
The news/talk/information radio format appeals to advertisers looking to target _____.
elite and wealthy audiences
listeners over sixty years old
working- and middle-class audience
listeners between eighteen and twenty-four years old
10
Which of the following companies is NOT affiliated with Cumulus?
Rdio
Citadel
Univison
Westwood One
11
Which statement best describes the relationship between government and the early radio industry
The government decided to run all radio broadcasts.
Radio was resentful that the Gov. licensed radiostations
Cycled between government sanctions & broke up monopolies
Radio convinced the Gov. no regulatory oversight was needed.
12
The most important factor in how many stations a company can own in a single market is
how many other stations it owns in the same market
None of the options are correct
the amount of stations it owns across the country
the number of different markets the company operates in
13
Guglielmo Marconi developed _____.
Wireless telegraphy
FM radio
Alternating current generators
Electronic waves
14
Since the 1930s, the period of heaviest radio listening has shifted to ___.
drive time
prime time
mornings
weekends
15
Today, about 75% of the more than $17 billion in gross advertising sales for radio comes from?
satellite radio subscription fees
internet radio sales
local advertising sales
large national companies
16
In the late 1920s and early 1930s, how did CBS and William Paley challenge NBC?
Paley developed quality news programs & entertainment shows
All options are correct
CBS lured affiliates away from NBC.
Paley hired away top talent from NBC.
17
Which of the following statements about early radio programming is NOT true?
Most shows were created and produced by a single sponsor
Soap operas were the only profitable program in early radio
All statements are true
Much of early radio programming was later adopted by TV
18
What regulation was put in place by the Radio Act of 1912?
Only the military may operate wireless stations
All wireless stations must obtain licenses
No signals may be transmitted within 100 miles of shore
All ships must have wireless telegraphs
19
What did the 2009 Webcaster Settlement Act do for internet stations?
none of the options are correct
allowed them to charge monthly subscription fee.
Enabled them to negotiate royalty rates with artists
Enabled them to negotiate royalty rates with music industry
20
_____ is the most popular format in the nation except during morning drive time.
News/talk/information
Contemporary hit radio
Urban Contemporary
Country
21
Which of the following was NOT a type of programming during the golden age of radio?
situation comedy
soap opera
quiz shows
Top 40
22
In 1923, AT&T-owned stations WEAF and WNAC were joined together in the first _____.
format
network
affiliate
conglomerate
23
What was one of the original functions of RCA?
to export radio components
to ensure the standardization of radio parts
to set broadcast standards
to produce transistors
24
What was peoples initial reaction to AT&T selling advertising on WEAF station in 1922?
Doubted that it would take off, but admired AT&T for trying.
Annoyed because they would have to start selling ads too
Embraced it as a brilliant idea to keep radio profitable.
Upset that radio, was being used to sell “crass” advertising
25
Which of the following is NOT a component of the Top 40 radio format?
a set rotation of popular songs
advertising
a deejay
new local artists that have a small following
26
What did the Audion, Lee De Forest's biggest breakthrough invention, do?
It helped make the radio more portable
allowed volume on radio signals to be controlled receivers
It was able to translate Morse code into actual speech
It detected and amplified radio signals
27
Amos 'n' Andy
launched the idea of the _____.
soap opera
serial program
variety show
Hour-long drama
28
Why did the US Navy shut down amateur radio operations in 1917?
Wanted to ensure military security as the U.S. entered WWI.
None of the options are corrects
Amateur radio signals were interfering with navy signals.
Radio was their main source of revenue& amateur was a threat
29
Which of the following could the early telegraph accomplish?
international communication
coordination between commercial ships
Ship to shore communication
voice transmissions
30
The transistor revolutionized radio's _____.
use by listeners
All options are correct
size
mobility
31
The Pacifica Foundation was formed to do what?
fund National Public Radio
assign frequency space to all noncommercial stations
monitor nonprofit stations
run experimental public stations
