BUS 112 EXAM 1

<etaphors communicate only affective meanings of brand or company

According to the _____, consumers think about product attributes subjectively in terms of personal consequences.

A set of stimuli placed in consumers environments designed by company to influence their affect, cognition, and behavior

The ultimate success of marketing strategies depends upon changing consumers’ attitudes.

Which of the following affective responses produces the lowest level of arousal?

A consumer who disregards options not meeting minimum level on the trait thats most important uses the ____ strate

_______ refers to consumers’ perceptions of importance or personal relevance for an object, event, or activity.

The ____ is the broadest and most inclusive level of product knowledge and may include several product forms

Determined by aspects of environment associated with consequences and values. Making products/ brands seem selfrelevant.

Affective responses tend to be most important in the purchase of goods associated with sensory/emotional satisfaction.

Which of the following types of consumer choice behavior is least common?

Involvement is likely to be strongest when satisfaction of _____ are affected.

______________ governs how consumers select which information to interpret and which information to ignore

Most cognitive learning probably occurs by _______. Add knowledge and meanings to their existing knowledge structures

Consumers avoid a $19 Lasik surgery despite the low price, because they often rely on _____ when making decisions.

The decision-making process ends with:

Involves a general positive/negative feeling and varying levels of activation or arousal in the physilogical system

________ Can occur when parts of a knowledge structure are combined and given a new overall meaning.

Consumers have different ______, which they can use to interpret new information and make purchase choices.

______________ require exposure to information and involve two related cognitive processes: attention and comprehension.

Which of the following is most easily “manipulated” by the marketer?

U.S. car manufacturers have unintentionally conditioned many consumers to wait rather than buy a car w/o one.

____ are central to people’s self-concept their knowledge about themselves. The key elements in a self-schema

Two types of Knowlege Structures:

Compensatory decision-processes are more effortful than non-compensatory ones.

Consumers respond favorably to store brands that are similar to national brands because of operant conditioning.

A _______ links consumers knowledge about product attributes with their knowledge about consequences and values.

Consumers’ cognitive responses are most important when purchasing:

Which of the following is most easily “manipulated” by the marketer?

How consumers combine different types of knowledge to form overall evaluations of products and choose to purchase

Used interchangeably to refer to consumers subjective understanding of information produced by interpretation processes.

The marketer focus on the physical traits of their products causes them to assume that consumers view products as:

_____ internal, personal outcomes, such as how the product makes you feel.

Providing rewarding stimuli to increase a particular consumer behavior is described as:

_______ refers to how consumers determine the subjective meanings of information, create personal knowledge and beliefs

Parts of learning of brand-related information:

Result of classical conditioning, people may change behavior by observing consequences associated with actions of others

Organizational buyers perceive products as ______. includes the packaging and brand name.

A business philosophy that argues organizations should satisfy consumer needs and wants to make profits.

The consumer’s beliefs about consequences become important during which stage of the problem solving process?

Consumers arent motivated to process every piece of marketing they are exposed to can be attributed to ______ attention

___ are the desirable consequences consumers seek when buying and using products and brands

Consumers can often think about products and brands in terms of their ____ rather than their attributes.

_____ stimuli are said to set the occasion for behaviors.

Involves revision of entire network, might include creating entirely new meaning or changing an old knowledge structure.

________ occurs when people interpret information in the environ- ment and create new knowledge or meaning.

All of the following are true of involvement EXCEPT:

To be successful, a brand must be included in the _____ set of at least some consumers.

Using scanner panel data, this approach to consumer research is being used by consumer product companies as well.

Products as satisfiers ______are people’s broad life goals. often involve the emotional affect.

Perceived risks concern the undesirable consequences that consumers want to avoid when they buy and use products:

A marketer who produces a commercial that starts by loudly announcing the brand name tries to take advantage of what?

Modeling is often employed as part of a(n) _____ strategy.

Consumer feelings/emotions are described by the term:

Consumer processes not only involve a dynamic and interactive system but also be either a cause or an effect of a change

As a result of vicarious learning, consumers’ attitudes are often affectively-based.

Generally, the results of deep comprehension are more likely to be remembered by the consumer.

Our cognitive systems create __________ networks that organize and link many types of knowledge together

Refers to everything external to consumers that influences what they think, feel, and do. It includes social stimuli.

Activation of a brand name triggers related concepts such as its country of origin, through the process of

_______ refers to how consumers determine the subjective meanings of information, create personal knowledge and beliefs

Promotions where consumers receive one free unit of product with every two units purchased ex) of what schedule?

Sales promotions are preferred marketing strategies when marketers seek to influence consumer attitudes.

These are composed of episodic and semantic general knowledge.

Comprehension may be characterized as being hedonic or utilitarian

The dynamic interaction of affect and cognition, behavior, and environmental events... the overt actions of consumers

A set of stimuli placed in consumers’ environments designed to influence their affect, cognition, and behavior.

Most consumer cognitive learning occurs by:

Two types of Knowlege:

The viewership of advertisements contained in television programs is increased by:

Affective responses are uniform among cultures and subcultures

The mental processes of interpretation and integration and the thoughts and meanings they produce.

Operant conditioning relies upon _____ to increase desired consumer behaviors.