Unit 2 Test SEM II

One reason why many businesses contract with advertising agencies is to obtain

A bus that uses specials to attract customer interest should use displays to____ that interest.

When seeking celebrity endorsements, event marketers should make sure they're credible and what

Organizations give away bike helmets to the first 200 visitors who stop by their display for

One of the benefits to a business of using an advertising agency is that the

What is an example of using a special event as a sales-promotion strategy to raise ticket sales

Which of the following is an example of a viral marketing strategy:

A characteristic of a full-service advertising agency is that it contains a

What must be considered when allocating funds to the promotional budget?

An event organizer is most likely to receive grant or foundation funding if the event

What is a benefit to a sports team of coordinating outreach projects with local community?

Which of the following is an example of publicity in the sport/event industry:

What portion of the license agreement specifies the exact begin and end dates of the contract?

When might a business decide to raise the funds that it gives to its promotional budget

Which of the following statements is true regardingf fan support to sport/event activities

What's the most efficient and inexpensive way for a soccer-camp director to locate grant money?

What variable might increase attendance at a professional soccer game?

Sport/Event organizations need to build positive relationships with the media because they have

A guideline to follow when preparing promotional budgets is to keep them flexible because they 

Marketers often develop and publish a promotional calendar of events for what

Immediately following a meeting with a potential event sponsor, an event organizer should

One of the benefits to a business of using an advertising agency is that the

Whats an example of a promotion that uses a special event to raise attendance at baseball game

Before an sport organization can create goals for each one of its fan bases, what must they do?

When preparing a sponsorship agreement, it is important to include info about the sponsor's

A business coordinates its advertising, visual merchandising, and special events in order to

after presenting a proposal Caitlin calls the company's president and asks about concerns 

What is a factor that businesses often consider when selecting advertising agencies:

To obtain operating funds, a not-for-profit sport camp for underprivileged children might seek

What might a business lose if it fails to inform its employees about the goods being promoted:

The primary objective of developing sport/event public-relations strategies is to

Sending newsletters, providing extra benefits, and asking opinions are ways event organizers

Which of the following is a true statement about ambush marketing?

Which of the following is an example of coordinating promotional activities:

Because a potential sponsor may have questions about a proposal, an event organizer should plan

What should every sport organization do before registering a trademark?

A sponsorship agreement between a sport team and a local business should

Which of the following is an example of a sport/event community outreach project:

contacting a local business about supporting a tennis tournament is an example of 

What do amateur sport organizations often solicit in order to be able to operate?

Important part of negotiating a sponsorship contract involves both event and sponsor agreeing

A start-up company might consider allocating a portion of promotional budget to __ activities.

Many businesses coordinate a wide variety of promotional activities in order to

Sport/Event marketers use public-relations strategies to create and maintain

The main characteristic of a full-service advertising agency is that it

When should sport/event organizers consider hiring a promotional agency?

The selection of a celebrity to endorse a product should be directly linked to the company's

Professional sport franchises' marks are considered service marks because of

By coordinating activities with its sponsors, an organization facilitates goodwill by

What does trade dress protect?

What does the license grant portion of the license agreement specify?

A sporting goods company placed funny video on YouTube & got 436,067 views, this is an example

Co that has no association with Olympics runs TV ad congratulating athlete for gold medals is