Sports Marketing Review Ch 3-4

Segmentation reflects an understanding of differences among consumers in a market.

The LA Lakers and LA Clippers (both NBA) are considered:

It is important to also focus on non-users, light users, and moderate users.

Communication with a market can be easier when you link to their interests or lifestyles

Socioeconomic characteristics of a market include the following EXCEPT:

Demographic characteristics of a market segment include the following EXCEPT:

The good/bad news of segmentation is that there is no 1 recipe for segmenting audiences.

Because of its nature, sports audiences can be difficult to segment by demographics

The Rockies has no competitors within 500 miles. They don't have to worry about competition.

External marketing environment describes trends occurring outside an organization.

Consumers have less leisure time; this makes multi-game packages easier to sell.

Consumers are driven to receive certain benefits or outcomes from a product or service.

Consumers need to pay bills, food, cars. These items are what kind of competition?

Most sports are regulated internally so they don't need gov't agencies to regulate it.

Social network sites are an attractive medium because they reach teens and young adults

Categorycompetition involves brands or firms that

Sports with higher risk usually face greater government regulations.

A hockey team has to consider other forms of entertainment like movies. This situation shows:

__ means that organizations are capable of modifying strategies in the market.

Since only 35% of women follow sports they are not a viable market for sports brands.