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Ch. 8 Review Flashcards | StudBud

Explore/Ch. 8 Review

What is POP Promotion?

What is the difference between Marketing and Promotion?

Ch. 8 Review

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Answers

1
What is the difference between Marketing and Promotion?
In marketing only you meet consumers needs and wants
Promotion is within Marketing
Marketing is part of a promotion
In promotion only you meet consumers needs and wants
2
What is POP Promotion?
Point of Purchase Promotion
Point of Printing Promotion
Print of Participation Promotion
Print of Product Promotion
3
What are the four parts of of the advertising communication process?
Source, Receiver, Media, and Advertising
POP, OOH, Signage, and Print Media
Source, Message, Media Mix Channel, and Receiver
Promotions, Sales, Events and Concepts
4
What is the Goal of Paid Media (advertising)?
Unifying message
Perceptual Distortion
Effective communication that spurs a desired action
Advertising communication process
5
The definition of product sampling is a sample of a product given to consumer free of cost.
True
False
6
What is the goal of signage?
Create a high return on investment
Drive action
Prevent action
Create an impression