what is a recent trend in hospitality?

travellers tend to blend business and leisure travel

what does product refer to in concepts of marketing?

prioritizes quality, innovation, and performance of the product

which of the following are 3 of the 7 key marketing functions?

selling, product management, pricing

what are the 4 P's / marketing mix?

pricing, place, promotion, product

what are the three methods through which travel + tourism raises money for the government?

direct contributions, induced contributions, and indirect contributions

how is public relations connected to brand image?

public relations is the management of the brand image

what are the four functions of management?

planning, organizing, leading, controlling

what does market segmentation refer to?

identification of groups in the market with common needs

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hospitality quiz 1

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Questions 16

Answers

1
what is a recent trend in hospitality?
travellers tend to blend business and leisure travel
decreased safety and cleanliness in accordance with COVID 19
stay-cations and local experiences are less popular and less economical
pet-specific spa services
2
what are the two kinds of amenities offered in hotels?
in-room, property-wide
tangible, intangible
product, service
standard, luxurt
3
what does product refer to in concepts of marketing?
differentiate a company's products/services from competitors
prioritizes quality, innovation, and performance of the product
focuses on cheapness and availability of the product
companies have a responsibility to better society and have ethics
4
Bed & Breakfasts include ONLY breakfast in their packages
False
True
5
what is NOT a step of the purchasing process for businesses?
negotiating costs
implementing the product
identifying the need
getting approval
6
which famous hotel is known for its long-standing tradition of offering a resident cat as part of its guest experience?
Fairmont Empress, Victoria
The Savoy, London
The Plaza Hotel, NY
Hotel Ritz, Paris
7
which of the following are 3 of the 7 key marketing functions?
selling, product management, pricing
marketing, product, production
financing, promotion, marketing
promotion, distribution, society
8
a market can be split by all of the following EXCEPT:
characteristics
demographic
social-economic
behavioral
9
what are the 4 P's / marketing mix?
product, pricing, production, promotion
public relations, product, pricing, production
place, promotion, product, profit
pricing, place, promotion, product
10
what are the three methods through which travel + tourism raises money for the government?
direct spending, local shopping, and international loans
ticket sales, hotel discounts, and employee wages
direct spending, indirect spending, and occasional spending
direct contributions, induced contributions, and indirect contributions
11
a hostel refers to a type of accommodation that is more communal and will often have dorm-style rooms with bunk beds
False
True
12
____ is the crux of improvement and better fulfillment of customer needs and wants
research
adaptation
innovation
feedback
13
how is public relations connected to brand image?
public relations focuses solely on improving the brand image
public relations is responsible for promoting social media content
public relations handles customer complaints and product returns
public relations is the management of the brand image
14
what are the four functions of management?
planning, organizing, operating, controlling
planning, organizing, operating, reflecting
planning, organizing, leading, controlling
predicting, reflecting, leading, planning
15
what does market segmentation refer to?
identification of the needs, wants, and demands of a certain audience
identification of groups in the market with common needs
16
what is NOT a concept of marketing?
production
promotion
product
societal

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