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Nationals
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Questions
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Answers
1
An example of a physical communication barrier is
bias
personal background
emotional perceptions
noise
2
Which of the following is one of the components of a business's cash payments:
Interest from loans
Total credit sales
Previous month's balance
Cost of goods
3
As a product's price decreases, the quantity demanded will generally
stabilize
increase
lessen
decrease
4
What management function involves motivating and encouraging an employee?
Planning
Oganizing
Recruiting
Directing
5
Which of the following is the core product in the hospitality industry
retailing
food service
entertainment
lodging
6
The process of coding is part of which step of the marketing research process?
presentation
preparation
analysis
collection
7
How can government laws and regulations result in economic risk?
They can result in environmental problems
They can protect consumers
They can make businesses less safe.
They can reduce a business's profits.
8
Minimizing expenses to boost profitability may result in
government fines.
higher product quality.
higher taxes.
reduced wages or benefits.
9
A producer can minimize channel conflict among its distributors and retailers by
selling its items directly to the end users.
establishing slotting fees for certain channels.
requesting that the channel members carry only its brand.
offering different products through each channel.
10
Which of the following is an advantage of using the Internet for direct marketing:
It is a relatively affordable form of marketing.
It eliminates the need for other types of marketing.
It is less flexible than other forms of marketing.
It involves face-to-face contact with customers
11
Measuring the productivity of a business's employees is an example of
leadership style.
managerial control.
formal authority.
positional analysis.
12
Customer Relationship Management data are sometimes called “perishable” data because the data
may be non-standardized or unformatted.
are often duplicated.
can become inaccurate over time.
often contain junk or garbage.
13
The ethics of big data are most likely to be a major issue for which of the following
Main Street Diner
The National Football League
Facebook
Ford Motor Company
14
Which of the following is a type of sales promotion that provides customers W immediate rewards
Product displays
Loyalty programs
Price-off deals
Mail-in rebates
15
Which of the following is a mistake to avoid when closing a sale:
Waiting patiently for the customer to make up his/her mind
Terms that refer to the customer's ownership of the product
Rushing customers through the product demonstration
Demonstrating the features and benefits of products
16
An MIS (management information system) involves people, processes, and
financial statements
decisions
practices
payroll
17
How do some hotels use automated systems in emergency fire situations?
To prevent bomb threats
To open the fire doors
To identify hazardous materials
To contact all guest rooms
18
Which of the following is a benefit of channels of distribution:
We can more easily obtain products from all over the world.
Producers must spend more money.
Retailers must spend more money.
We spend more time looking for products we want
19
Which of the following colors would create cheerfulness in an advertisement:
green
blue
yellow
red
20
Limited commodities can cause
demand-pull inflation.
price stability.
hyperinflation.
cost-push inflation.