Persuasive language techniques

Plays on people’s tendency to react emotionally when their safety or loved ones are threatened

Relates to people’s concern about their finances and money

To repeat something again and again for impact

A question that requires no answer, usually because the answer is implied

Repeating words, phrases or ideas for emphasis

Professionals from related fields who offer information and insights about the subject

A brief personal account or story

Used to make an argument seem more scientific and factual

Engages with people’s belief that everyone deserves fair treatment

When you discredit or put down the opposition/opposing side

Using dramatic, forceful language to exaggerate the real situation

Deliberate word choices e.g: drop vs smash

Involves the reader directly in the issue by using words such as ‘we’ or ‘us’

Language that encourages strong feelings

Draws on national pride and people’s loyalty to their country

Deliberately strong words used to provoke emotion in the reader

Uses people’s desire to appear rational to persuade them to agree to a key point