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Marketing Diagnostics
Primary data are collected
Which is not an activity of marketing?
Marketing Diagnostics
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Answers
1
Which is not an activity of marketing?
interviewing
buying
risk taking
researching
2
Primary data are collected
to set up focus groups
from published sources
to help identify the target market
because they are less expensive than secondary data
3
Which is not part of the Marketing activities of a business?
a focus group
researching
buying
transporting
4
Data found in already-published sources is called
Data Sources
Data files
Secondary Data
Primary Data
5
Keeping the needs of customers in mind during the development of a product is known as
the Marketing Segment
the Marketing Mix
the Marketing Plan
the Marketing Concept
6
Demographics are data that describe a group of people in terms of their
tastes
income
opinions
personality traits
7
These four elements Product, Price, Place and Promotion are known as the
Marketing
Marketing concepts
Marketing segment
Marketing mix
8
The individuals or companies that are interested in a particular product or service is the?
Tarket Segment
Tarket Prices
Target Market
Tarket Stores
9
Which of the listed words is not part of the Marketing Mix?
Promotion
Publication
Price
Place
10
Psychographics are data that describe a group of people in terms of their
education
income
opinions
age
11
______ are groups of customers that share common characteristics.
market profile
target market
market segment
marketing mix
12
Price is one of the elements of the _________?
market research
marketing mix
competition
channel of distribution
13
In a retail business, a product is called
finished goods
raw materials
merchandise
none of these