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Duplicate of NCFE Graphics Revision 1 Flashcards | StudBud
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Duplicate of NCFE Graphics Revision 1
Duplicate of NCFE Graphics Revision 1
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Questions
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Answers
1
A Benefit of working for an in house designer studio....
Varied Projects and clients
Flexible working location
Low Income
Good Job Stability
2
Name one purpose of conducting Competitor Research?
To identify who the competition is
To attract new employment opportunities
To identify the competitors office location
To engage with new customers
3
Which of the following skill does an artworker need?
knowledge of how a digital stylus works
strong layout and typographical skills and knowledge of fonts
3D Visualisation and Development
understanding of surface area
4
A negative of working as a freelance designer is...
The projects are often the same
They often work alone
The salary is poor
They dont have ddesign equipment
5
Which type of designer creates still drawings and images to communicate stories, messages or ideas?
Animator
Illustrator
Graphic Designer
Artworker
6
Which type of designer creates 2D/3D models, backgrounds, sets, characters, objects and environments?
Illustrators
Website Designers
Graphic Designers
Animators
7
A small family run company would be classed as a......
Private Sector
Corporate Company
Small Corporate Business
Independent Company
8
Youare working alone at home, you are a....
In House Designer
Agency Designer
Other
Freelance Designer
9
Name another purpose of conducting Competitor Research?
To Identify the Competitors Strengths and Weaknesses
To identify the competitions staff salary
To identify the competitors office location
To engage with new customers
10
Which type of brief is written by the client and outlines the deliverables?
Corporation Brief
Collaborative Brief
Competition Brief
Open Call Brief
11
Select one thing that Copyright protects?
Processes
Human Rights
Systems
Photography
12
An In House designer will...
Work alone at all times
Work with varied clients
Work for one brand only
Work From Home
13
A benefit of working for a design agency....
Variety of work which makes the job more interesting
All of the above
Good Salary and Progression opportunities
Paid Holidays
14
Which software is an artworker likely to use?
Adobe Premier
Corel Draw
Google Sketchup
Adobe illustrator
15
In which step of the Design Process is the Design Brief created?
4. Evaluate Solution
3. Develop Solution
1. Define Problem
2. Generate Concepts
16
What is social design?
Designing without considering human experience
Design that focuses on aesthetics only
Design that does not involve collaboration
Design with the intention for social impact
17
What is most important when answering a design brief?
Answer the brief in FULL
Working as a team
Make sure that communication is consistent
Ensuing the correct equipment was used
18
Which of these is an example of primary research
Finding information in a newspaper
Finding information on a website
Creating a survey
Using information you hear on a podcast
19
A graphic Advertisement promoting guns to children would be considered a......
Social Issue
None of the above
Moral Issue
Cultural issue
20
Trademark
The legal protection of words and symbols used by a company
The range of prices charged for a category
A process designed to provide solutions to marketing problems
Uses a specific group of people to answer questions about services/products
21
A competitor is...
Another company you run
Another company with the same budget as yours
Another company which targets the same market as you
Another company which is in your town/city
22
How do we categorise 'demographic' audiences?
Nationality.
Age.
Letter code: Job/status.
Gender.
23
A constraint in a brief refers to:
background information on the client
technical drawing specifications
A set of instructions a designer needs to follow
A limitation such as a cost that a designer must work with
24
If a designer does NOT understand the end user, the product will be a failure.
False
True
25
When moral issues arise in design, who is the main audience the designer should consider?
The Leadership Team
The Design Team
The End User (Customer)
The Company Director
26
Creative Directors responsibility would be to....
oversee the creative teams ideas and projects
sell the product
ensure that all staff have the correct equipment
organise the IT equipment
27
The end user is the person who will interact with the graphic or product?
True
False
28
Cultural design is:
Using your own culture as a guide
Helping the homeless
Helping save the environment
understanding and respecting different cultures when designing
29
Which position would work on a campaign from the outset, managing the client, creative team, and advertising message
Intern Designer
Senior Designer
Advertising Art Director
Junior Designer
30
Which type of designer would create stop motion?
Animator
Illustrator
Graphic Designer
Creative Director
31
Working as a _________ artist, you'll apply artistic skill to create images of people, creatures, places and moods.
Concept
Website
Illustrator
Graphic
32
Which of the following describes the role of an artworker?
Designs animated graphics
Decides the project direction
Creates hand drawn illustrations
Creates graphic visuals, often ready for print.
33
what is copyright?
protecting someone's concept
data protection
copying an incorrect answer
protecting people's work
34
Who is the person that writes the design brief?
The HR Department
The End User
The Designer
The client
35
A negative of working for an in house design company is....
It's an unstable job
Work is always varied
Work can be repetative and monotonous
There are no negatives
36
Freelance Designers....
Work for free
Work in a large corportate company
Work Independently and for free
Work Independently rather than for an employee
37
You have been asked to design a leaflet for the labour party, what contextual factors must you consider?
Social
Cultural
Personal
Political
38
An Advertsiment promoting fast food to the 'health conscious' would be considered a.....
Cultural Issue
None of the above
Social Issue
Moral Issue
39
Which of the following is a public sector business?
Argos
McDonalds
W H Smith
Samuel Ward Academy
40
A design agency will work with....
Individual Clients
Varied Clients
No Clients
Directly with the End User
41
As an ___________ ____ director, or 'creative', you'll produce innovative ideas for advertising campaigns
Advertising Art
Advertising Social
Creative Art
Creative Head
42
What are Contextual Factors?
Digital Editing Software
Wider circumstances that must be considered when desiging
Design Equipment
A design discipline
43
What is a Primary Target Audience?
A target identified as the most likely to buy the product or service.
A large target
A group of people who work within the design agency
Primary Target is the same as Secondary Target
44
You have been permanently employed by Nike to work as an advertising designer, you now work as an....
Agency Designer
Other
Freelance Designer
In House Designer
45
Working at an in house design studio provides good job stability?
True
False
46
What is a target audience?
an audience who are not in the market for the product
A specific group of people that brands want to reach
Anyone watching the TV
An audience that watches the advert
47
Which contextual factor must be considered when receiving a graphic brief?
All of the above
Cultural
Personal
Social & Moral
48
Colours are rich in symbolic value and cultural meanings.
True
False
49
Which type of brief would require the designer to pitch (compete) to win the work?
Corporate Brief
Competition Brief
Open Call Brief
Collaborative Brief
50
Why trademark protection is important to
Coca-Cola
?
Compete with the rivals
Promote sales in regional market
Stop competitors from copying their goods & services
Uplift their brand
51
The brief deliverables are what MUST be included in the final design or product?
True
False
52
What is important to identify about your target audience?
Dreams, aspirations, goal in life
Wants, goals, and pursuits
How many kids they have
Wants, needs, characteristics
53
A health service logo designed using black in the UK would be considered a.....
Moral Issue
All of the Above
Social Issue
Cultural Issue
54
Which type of brief would be created by both the client and the designer?
Corporate Brief
Competition Brief
Open Call Brief
Collaborative Brief
55
Which position would require excellent leadership skills and the ability to inspire the creative team to give their best
Senior Designer
Intern Desginer
Creative Director
Junior Designer
56
Pepsi Is a Corporate Company?
True
False
57
A Benefit of working as a freelance designer....
Good Job Stability
Paid Holidays
Choose when and where to work
Secure Workload
58
Which type of brief would require the designer to offer varied, creative solutions?
Open Call Brief
Corporate Brief
Collaborative Brief
Competition Brief
59
Pringles is a Public Sector Company?
True
False
60
Which of these is an example of secondary research
Interviewing someone about a subject
Finding information on a website
Creating a survey
Visiting a location to observe what goes on
61
What skill would an animator require?
Microsoft PowerPoint
Illustration Skills
communication and storytelling skills
Ability to Organise Data
62
A concept artist will.....
create PowerPoint Presentations
create detailed drawings and paintings of environments & characters
edit and develop photography
create 3D Models of objects
63
Why is it important to understand cultural differences with colours?
Colours always mean the same thing
Different colours have different meanings in cultures
It doesn't matter
64
What are Morals and Ethics?
Harmony
Bad Behavior
Balance
Good Behavior
65
Which type of designer would need to think imaginatively and creatively to produce new ideas
PrintMaker
Illustrator
Design Director
Artworker
66
Target audience normally includes...
Gender (if relevant)
Interests
All of the above
Age
