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Duplicate of Media Literacy Flashcards | StudBud
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Duplicate of Media Literacy
Duplicate of Media Literacy
25 terms
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24 plays
Being critical about what we see, read, and hear.
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
What the message of this ad?
That the phone service is faster than the competition.
That its OK to text and drive with AT&T.
That texts are funnier when you are the first to read them.
Carpooling can be fun when everyone is on a device.
2
What is the name we give to the group of people an ad or commercial is trying to reach?
Slogan
Target audience
Testimonial
Message
3
Auditory messages include all of the following
except
...
Logo
Messages
Various speakers
Sound effects
4
The primary purpose of a P.S.A (Public Service Announcement) is to…
persuade
inform, persuade, and entertain
entertain
inform
5
Finish the following analogy-
T.V : watch
::
podcast : _________
?
speak
listen
radio
music
6
Who is more credible to promote a pain reliever, like Tylenol?
A teenager who takes it with headaches
A waitress who uses it for back pain after her shift
A doctor endorsing it as the best pain medicine for pain
A NFL football player who uses it after games
7
The word media means...
Communication that reaches or influences many people
Pictures and words only
A conversation between two people
Another word for middle
8
This print ad uses...
Z-Form
All these answers
Photo Fiction
Lighting
9
What persuasive technique is being used by this commericial
Repeition
Testimonial
Bandwagon
Expert opinion
10
The types of media are:
Emotional Appeal, Bandwagon, Testimonial
Bias, Credibility, Reliability
Visual, Written, Auditory
Z-Form, Photo-Fiction, Logos
11
A commercial or magazine ad that repeats the name of the product is called ...
Expert Opinion
Slogan
Emotional Appeal
Repetition
12
What persuasive technique is being used in this ad?
Repetition
Bandwagon
Slogan
Testimonial
13
Bias
means...
Beliefs and opinions
Mathematical symbol for bisector
Sharing facts with others
Written summary of a particular subject
14
The following media messages are considered auditory media
except
:
Podcasts
Books
Radio PSAs
Music
15
What is the difference between auditory media and visual media?
Print ads are auditory but not a visual media
Visual media can be viewed, but auditory media is heard
Auditory media can be viewed, but visual media is heard
Auditory media includes text
16
What technique is used?
A commercial shows an image of a happy couple drinking a cup of coffee
Expert Opinion
Emotional Appeal
Testimonial
Slogan
17
What persuasive technique is being used by this commericial
Testimonial
Repeition
Bandwagon
Emotional appeal
18
A commercial or magazine ad that shows a dentist recommending certain toothpaste is using…
Slogan
Testimonial
Emotional Appeal
Expert Opinion
19
“Just Do It” for Nike is considered what?
Testimonial
Logo
Message
Slogan
20
If a fashion designer encourages people to shop at Macy’s Department Store, this is called...
a celebrity endorsement
sex appeal
name calling
a testimonial
21
When creating a print ad, the advertiser pays close attention to…
All of thes answers
Picture and logos that can be included
Text features and words
The layout or how the ad flows
22
In the word auditory, the root “aud” means...
To yell
To listen or hear
To talk
To walk
23
What persuasive technique is being used in this ad?
Repetition
Bandwagon
Slogan
Logo
24
What persuasive technique is used? Steph Curry says “Sprite is 100% awesome, just like me!"
Testimonial
Slogan
Expert Opinion
Emotional Appeal
25
Newspapers and magazines are considered…
Visual
Written and Visual
Auditory
Written
