CH. 6 MARKETING STARTS WITH CONSUMERS

Gathering respect and recognition from others satisfies which hierarchy level

Of the 5 steps of the Cons. Decision-making process, which step focuses on comparison and compromise?

Personalities influence buying decisions because everyone has individual preferences based on attitude, & self-concept

Marketers will have the best opportunity to explain benefits and learn how to satisfy cust's with _____ decision making

Purchasing an automobile while considering fuel economy and engine size

Postpurchase evaluations may include

segmentation of the market based on where people live

Personalities influence buying decisions based on

The importance of this step is the strength of the need and the urgency to satisfy the need

Reasons to purchase based on feelings and emotions

A company purchasing raw materials used to manufacture a product to sell to consumers

food, sleep, water, shelter is on which level of Maslow's Hierachy of Needs

An office buying office furniture has

More idealistic, confrontational, and less willing to accept diverse points of view

Best educated generation, but has the highest level of skepticism

Making purchases for personal use

Consumer Behavior entails understanding

Marketers targeting luxury items is most likely toward

known to be tech savvy, never known life without computers, ipods, & cell phones

History, beliefs, customs, and traditions of a group

generation x, the forgotten yet powerful generation,

Summarizing information, comparing pros and cons, & ranking alternatives

Group of people that an indiv admires and identifies with, wants to be apart of

A first time purchase or large investment