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Duplicate of vocabulary
Duplicate of vocabulary
11 terms
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1
is the effort to inform, persuade, or remind potential customers about a business's product
target market
prmotion
exchange
selling
2
involves focusing marketing decisions on a specific group of people you want to reach with your product
target market
prmotion
selling
exchange
3
The most successful marketing programs involve combining the ingredients
marketing
target market
Market Planning
Marketing Mix or Product Mix
4
involves focusing marketing decisions on a specific group of people you want to reach with your product
selling
target market
prmotion
exchange
5
provides customers with the goods and services they want
prmotion
target market
selling
exchange
6
When two parties swap something of value for something else of value
Marketing Mix or Product Mix
Exchange
target market
marketing
7
This is the key to modern marketing.
Satisfy individual and organizational goals
target market
Marketing Mix or Product Mix
Exchange
8
is obtaining, developing, maintaining, and improving a product
product service management
target market
exchange
selling
9
decisions dictate how much to charge for goods and services in order to make a profit.
Marketing Information Management
market planning
selling
pricing
10
Good business and marketing decisions rely on good information about customers, trends, and competing products
.
selling
promotion
Marketing Information Management
market planning
11
which involves understanding the concepts and strategies used to develop and target specific marketing strategies to a
promotion
selling
Pricing
market planning